Online Marketing Manager
Current✅ Content Strategy• Develop and manage comprehensive campaign strategies to enhance engagement• Integrating online marketing (social media, newsletters) and offline materials (giveaways, flyers, etc.)✅ Project Management• Implement a project management tool (Asana) in the team's day to day work• Develop project plans and oversee timelines to ensure timely delivery✅ Performance Monitoring & Analytics• Monitor campaign performance and analyze results continuously (GA4, Meta Business Suite etc.)• Optimize and update landing page content for better performance (SEO, keyword analysis, Google ranking etc.)✅ Content Creation & Coordination• Create content for various communication channels (text, image, video) while maintaining a consistent look and feel• Organize and conduct video shoots to visualize the success stories of our clients• Manage the production and promotion of "How-To" youtube videos (planning, filming and postproduction, campaign strategy)✅ Social Media Management• Oversee all corporate social media channels, including content strategy• Strategize and execute targeted social media and content campaigns to maintain consistent brand visibility and growth• Execute targeted social media ad campaigns focused on talent acquisition and brand promotion✅ Brand and Campaign Development• Build a brand strategy to enhance market positioning• Conceptualize and coordinate the participation in trade shows such as Caravan Salon Düsseldorf, including the development of a digital promotion strategy• Rebranding of the company's brand identity
