Andrea Lang

Andrea Lang Email and Phone Number

Certified Online Marketing Manager (IHK) @ init consulting AG
bayern, bavaria, germany
Andrea Lang's Location
Ingolstadt, Bavaria, Germany, Germany
About Andrea Lang

✅ Broad expertise in digital marketing strategies, honed through 5+ years across diverse industries and B2B project coordination✅ 5+ years coordinating B2B web content projects, with a strong track record in content creation, strategy, and project management✅ Skilled in project management, ensuring task prioritization, on-time delivery, and cross-functional collaboration✅ Adaptable and open-minded, I thrive in dynamic, intercultural team environments and enjoy learning from diverse perspectives✅ Committed to continuous learning, with a positive work ethic and a focus on achieving impactful results

Andrea Lang's Current Company Details
init consulting AG

Init Consulting Ag

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Certified Online Marketing Manager (IHK)
bayern, bavaria, germany
Employees:
31
Andrea Lang Work Experience Details
  • Init Consulting Ag
    Online Marketing Manager
    Init Consulting Ag Dec 2021 - Present
    Ingolstadt, Bayern, Deutschland
    ✅ Content Strategy• Develop and manage comprehensive campaign strategies to enhance engagement• Integrating online marketing (social media, newsletters) and offline materials (giveaways, flyers, etc.)✅ Project Management• Implement a project management tool (Asana) in the team's day to day work• Develop project plans and oversee timelines to ensure timely delivery✅ Performance Monitoring & Analytics• Monitor campaign performance and analyze results continuously (GA4, Meta Business Suite etc.)• Optimize and update landing page content for better performance (SEO, keyword analysis, Google ranking etc.)✅ Content Creation & Coordination• Create content for various communication channels (text, image, video) while maintaining a consistent look and feel• Organize and conduct video shoots to visualize the success stories of our clients• Manage the production and promotion of "How-To" youtube videos (planning, filming and postproduction, campaign strategy)✅ Social Media Management• Oversee all corporate social media channels, including content strategy• Strategize and execute targeted social media and content campaigns to maintain consistent brand visibility and growth• Execute targeted social media ad campaigns focused on talent acquisition and brand promotion✅ Brand and Campaign Development• Build a brand strategy to enhance market positioning• Conceptualize and coordinate the participation in trade shows such as Caravan Salon Düsseldorf, including the development of a digital promotion strategy• Rebranding of the company's brand identity
  • Mouser Electronics
    Web Content & Translation Specialist
    Mouser Electronics Oct 2018 - Nov 2021
    Munich Area, Germany
    • I worked in an international team, collaborating with the Asian and American regions• I collaborated on various online marketing projects that were organized via Workfront (project management tool)• Creation of EMEA-specific campaigns• coordination of translations for marketing material in EMEA specific languages• localization of homepage• proofreading of marketing material (e-mail, landing pages, print, banners, etc.) to ensure accurate content• responsible for testing and monitoring all landing pages for marketing campaigns focusing on usability• A/B testing on landing pages (Oracle Maxymiser)• planning, editing and publishing the internal employee newsletter (4 issues/year)• creation of GDPR compliant rules for giveaway promotions to generate leads
  • Fti Touristik Gmbh
    Junior Product Manager
    Fti Touristik Gmbh Sep 2017 - Sep 2018
    Munich
    • Projectmanagement: Coordination of catalogue production• Reporting and analysis (daily margin control)• content management (cmi24, Typo3)• contract calculation (Atcore)• customer service• creation of marketing activities (Flyers, special offers, etc.)• coordinate bookings and customer needs with local agency in Cyprus
  • Ingolstadt Village (The Bicester Collection)
    Tourism Marketing Intern
    Ingolstadt Village (The Bicester Collection) Feb 2017 - Jul 2017
    Ingolstadt
    • Coordination of print media ads targeting international customers• Negotiation with publishers• Data management (Salesforce)• Coordination of tourism group reservations (main target groups: Russia, Middle East and China)• Customer Service
  • Mémorial De Caen
    Intern
    Mémorial De Caen Aug 2015 - Sep 2015
    Front Desk, Customer Service in French, English and German
  • Stadt Ingolstadt
    Intern Kulturamt
    Stadt Ingolstadt Feb 2015 - Apr 2015
    Data management, preparation for the cultural event Bayerische Landesausstellung in Ingolstadt
  • Office De La Tourisme De La Suisse Normande
    Intern
    Office De La Tourisme De La Suisse Normande Mar 2014 - Apr 2014
    Customer Service, Front Desk, updating and translating content for homepage

Andrea Lang Education Details

Frequently Asked Questions about Andrea Lang

What company does Andrea Lang work for?

Andrea Lang works for Init Consulting Ag

What is Andrea Lang's role at the current company?

Andrea Lang's current role is Certified Online Marketing Manager (IHK).

What schools did Andrea Lang attend?

Andrea Lang attended Julius Maximilians University Of Würzburg, Srh Fernhochschule - The Mobile University, Universität Koblenz.

Who are Andrea Lang's colleagues?

Andrea Lang's colleagues are Irena Wölfl, Kerstin Höfner, Nadine Rickling, Cristian Paiba Samamé, Irena Wölfl, Dieter Gerl, Thomas Muhr.

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