• Primary internal liaison between Development team and cross functional business units including Digital Marketing (UX, Content, Social, Email, and Search), IT/Salesforce CRM, Trade, Brand, Category, and Consumer Care• Primary point of technical contact for dealers utilizing API services. • Manage product portfolio of Sitecore and seven websites, Salsify PIM, API products, OneTrust cookie banners, and integrations throughout the product life cycles• Budget planning, monitoring, and ROI justification• Deliver the long-term growth strategy for the product portfolio based on business needs, data, ROI, and customer feedback• Define and deliver new feature business cases and user stories, and translate them into technical requirements and acceptance criteria for the Development team• Build and maintain a prioritized product backlog for feature development based on business initiatives, priorities, and value• Collaborate with executives and Scrum Master to prioritize feature development based on business initiatives and value• Participate in daily standups and retrospectives and lead backlog grooming, sprint planning, and demonstrations of product increments• Field questions and remove impediments for Development team• Work with the development team to ensure integrations between products and applications function seamlessly• Perform feature testing, track bugs, and ensure issues are documented and resolved prior to launch• Communicate product roadmaps, timelines, and release information to key stakeholders and executives• Function as a leader within the company• Create and manage documentation including product training, sales tools, and collateral where necessary

Project Management:• Field incoming requests for development effort across 13 brand websites• Review and refine requirements with Product Owners (PO's) and Executives• Coordinate & prioritize requests for sprints with Dev team through Azure DevOps - story points/effort, priority, bandwidth• Hold Release Planning/Backlog Grooming meetings to prioritize backlog items with PO's and Executives• Align project releases based on Dev, Staging, and Prod environments• Participate in all environment releases with content updates, QA procedures, and release communication• Alleviate developmental efforts by completing HTML content & image entry for brand siteScrum Master: (Full Website Rebuild)• Present & educate team on Agile best practices and workflow• Hold daily stand-up meetings to identify items being worked on, progress, & impediments• Run Sprint Planning meetings to schedule work tasks for working team, & communicate deadlines & releasesHold working team responsible for delegated tasks within Sprints• Field and organize feedback on recent releases and route to PO's and Executives for direction & prioritization• Document and coordinate QA and rework efforts • Create and document decision records, workflow and best practices for future projectsSoftware Product Management/Program Management: • Owner of syndicated product catalog program• Assist dealers with creating and adding syndicated product catalog code to their websites• Troubleshoot technical issues with implementation of web services on a one on one basis• Provide On-Demand videos and How-To Guides for creating and implementing syndication code based on different website platforms• Responsible for building out roadmap and increasing adaptation of API service based on dealer feedback and industry requests/needsVendor Program Management: • Technical product owner of API web services provided to 3rd party partner who provide website creation/hosting services to HHT dealers

• Identify and implement new opportunities for improving organic search rankings, traffic, and revenue across Camping World domains• Collaborate with a cross-functional team of developers, engineers, marketers, and content marketers to execute towards Search, User Experience, and Web Accessibility goals• Prioritize defined issues, updates, and enhancements based on team bandwidth, cost/benefit analysis, and overall impact on the end-user• Create processes and provide recommendations including (but not limited to): XML sitemaps, robots.txt files, 301 redirects, web taxonomy, URL structure, breadcrumbs, canonicals, product data feeds, internal/external linking strategies, and on-page/off- page optimization• Implement content, headers, metadata, anchor text, and alt image text in company CMS platforms• Own SEO specifications for platform migrations; define requirements, write user stories, identify problems, make decisions during development, and lead ongoing improvements• Perform quality assurance and user acceptance testing to ensure SEO and UX requirements are implemented correctly and site features function as expected across multiple browsers and devices• Develop and deliver monthly site traffic and revenue reports to executive management• Conduct market research and maintain a strong knowledge of ecommerce best practices, algorithm changes and possible implications to company web properties• Manage SEO team, remove roadblocks, delegate tasks, provide growth opportunities, support cross functional collaboration, and encourage goal achievements• Manage third party vendors, tools, and contracts

Ecomm/Project Management• Actively monitored site performance and assessed technical challenges• Served as the project owner for consolidation of company websites and CMS transitions • Worked as a Project Manager with product, IT, and marketing teams to identify, prioritize, and roll out website enhancements to improve core website functionality• Responsible for QA testing and validating bug fixes, new features, and capabilities• Manage relationship with affiliate partner, provide product data on an ongoing basis, and monitor traffic, including visits, revenue and ROI on a monthly basis• Manage WalkMe Guidance and Engagement Platform tool to create and implement onsite training and tool tips, based on customer feedback and ForeSee data, to guide user experience (e.g. Create an Account)Internal Search• Managed the onsite search tool to improve search results based on insights from analysis and input from customers and sales representatives • Provided ongoing recommendations for optimizing the onsite search tool to improve user experience• Identified dead-end search queries and create keyword redirects or synonyms to improve result sets• Worked closely with online merchandising and marketing channel teams to maintain on-site search termsSEO• Owned SEO roadmap and collaborated with team members in marketing and IT/development to identify new opportunities, prioritize enhancements, and secure buy-in/alignment from all stakeholders• Performed technical auditing of company websites, competitive analyses, and site architecture audits• Provided SEO recommendations, including: XML sitemaps, robots.txt files, 301 redirects, web taxonomy, breadcrumbs, canonicals, internal/external linking strategies, and on-page/off-page optimization• Managed website performance monitoring including traffic, ranking, and indexing

- Construct and present SEO recommendations on a monthly cadence for internal business groups including, but not limited to, optimization of metadata, headers, anchor text, image tags, and on-page html text- Complete ongoing keyword and competitive research for new products throughout the business. Identify high ranking key terms corresponding to new products and work cross-functionally to implement on and off page content - Perform technical auditing of business websites, competitive analyses, as well as site architecture audits. Recommend/ensure mobile/small view/responsive compatibility, canonical usage, site taxonomy (proper site hierarchy), proper status codes, schema markup, and more- Monitor performance metrics in Google Search Console and provide monthly performance reporting, including traffic, indexing, SERP penetration and rankings- Pull, analyze, and present data from multiple platforms on an ad hoc basis (e.g. Adobe Omniture SiteCatalyst, Search Console, Bing Webmaster Tools, BrightEdge, Screaming Frog, and more).

- Recommended SEO strategies for clients to match their business goals and objectives- Advised clients on print, email and online marketing techniques to improve website visibility and traffic- Optimized client websites through title tag & header creation- Created inbound and deep linking strategies for clients- Created HTML 301 Redirect Code- Completed competitive analyses thorough use of search tools including Screaming Frog and Moz

- Establish and maintain a consultative relationship with client contacts- Facilitate communication between client and all production teams involved with development of web-based marketing products- Independently interview and consult clients on online marketing strategies- Lead, develop and deliver marketing products based on the established timeline and budget- Manage client expectations and monitor projects from initiation through delivery- Partner with cross-functional teams to optimize web based products for specific target markets-Test functionality and usability of new products- Project Manager Mentor: provide training and leadership to mentees