Andrea Lefevre Email & Phone Number

Dallas, Texas, United States

Dallas/Fort Worth Area

o Clients: Disney Rewards, Peterbilt, TaxAct, Terminix, and Viziento Created a standardized scalable, agency-wide work stream to develop increased revenue and new business opportunities.o Presented ideation best practice standards that were implemented for client's all-agency meetings. o Cultivated a productive culture and created synergies that dispersed and engaged diverse, growing cross functional teams.

Dallas/Fort Worth Area

Terminixo Developed and continue to refresh seasonal, strategic plans with various teams to implement a highly segmented direct mail testing program to increase response rates while gathering critical behavior data on existing, former and prospect segments. o Orchestrated and continue to manage the comprehensive digital strategy and website that showcase a cohesive and differentiated brand.o Fine-tuned client/agency/vendor processes resulting in a collaborative, transparent and error-free environment.VHAo Managed an evolutionary relationship that began with an intensive discovery process that included a competitive review and strategic mapping that resulted in creating a bold and assertive brand redesign.o Developed a multichannel, high-touch approach which included emails, banner ads, landing pages and print ads to position VHA with an assertive, confident, strategic and innovative tone.o Revitalized brand by leading the execution of an integrated campaign (e.g. print and banner ads, e-mail blasts, and a landing page) to showcase VHA as a thought-leader with the right solutions to challenges facing member and non-member organizations. o Coordinated a “Quarterly Competitive Analysis” that includes competitive messaging, websites, advertising, content marketing, e-newsletters, social media, and event marketing initiatives, in an effort to increase brand awareness and position VHA as a thought-leader.o Shaped a simplified Marketing Metrics Dashboard that consolidates quantitative and qualitative data, brand awareness and perception objectives in a snapshot, allowing VHA to address their short and long term needs.

Dallas/Fort Worth Area

Alltel & Verizono Built a seven year partnership that allowed Alltel to grow to over 14.7 million customers and become the fifth largest telecommunications company in the country. o Led client’s print and digital teams through the acquisition by Verizon which led to a 32.7% increase in revenue.o Managed the productivity of account team, including Account Executives and Account Coordinators, account activity, income, expense planning and control. AMFo Refreshed AMF brand and website, using a content management system, which enabled the corporate marketing team to take control of the brand, while allowing local marketing teams to control content and promotions.o Implemented a simplified user experience process that directed customers to their localized site pages, resulting in an all-time high customer satisfaction rate. Capital Oneo Managed the “Capital One Digital Creative POD”, with a keen focus on new digital creative development including landing pages, product detail pages, static banners, display marketing, wireframe concepts, strategic projects and other website experiences.o Led dedicated creative team in developing new digital assets that were part of a highly complex and matrix-based strategy from testing to roll out. Lexmarko Spearheaded the execution of the Lexmark.com website redesign.o Assisted with the execution of a new digital ecosystem for Lexmark that included an infrastructure containing a new content management system, campaign management system, and an e-commerce system. Raising Cane'so Assisted in fine-tuning the brand to create, develop, and execute a robust online presence through the core brand site, social media, viral videos, mobile applications, and promotional campaigns.o Created awareness and increased brand engagement and loyalty among their core audience, while increasing traffic in-store through a keen focus on The Caniac Club, resulting in growth in excess of 150,000 registered members.

Dallas, Texas

Alltel & Windstream Communicationso Acted as the primary client contact with management responsibilities including day-to-day account activities from ideation to implementation.o Assisted in creating strategic planning including touch and test strategies, as well as created recommendations for quarterly B2C base, B2B base and B2B acquisition campaigns that resulted in year-long campaigns.o Aided in the DISH Network Satellite TV, 3Mbps DSL and 6Mbps DSL product launch strategies and corresponding implementations, which led to increased ROI.o Managed 200+ direct marketing campaigns, resulting in response rates up to 14%.o Introduced clients to interactive channel (e.g. e-mail and landing pages) as progressive means to reach customers. o Partnered in structuring internal agency process.

Dallas

Alltel & Pizza Huto Facilitated communications between the client and internal agency teams concerning project strategy, details, schedules, budgets, production and creative implementation. o Fostered client relationships and effectively communicated client needs to internal departments. o Managed day-to-day process requirements such as drafting creative briefs, change orders, estimates and account billing.

Wichita Falls, Texas Area

o Developed all city proclamationso Hosted and assisted in editing monthly educational television series o Hosted Spanish speaking educational voting show o Developed and maintained city website o Assisted mayor and city council in monthly council meetings

Education record

Bachelor Of Arts (B.A.), Communication, Journalism, And Related Programs