________________________________________________________As a freelance qualitative marketing researcher, I have worked in the motivational area since the year 2000As a qualitative psychologist, I am involved in all the motivational research phases, starting from the client’s briefing to the final presentation of the research:-research project writing-discussion guide, questionnaire or at-home diary writing-focus group and in-depth interviews moderation-debriefing and final meeting management (in-team work with other psychologist qualitative moderators)-final qualitative reports (Italian or English), according to style and format requested-outcomes presentationI manage all the research phases also in English: recently I have been involved in qualitative projects in Germany and USAAlthough I can carry out all kinds of qualitative research, I presently have a strong experience and specialization in the following areas: media & new media, usability tests, internet, mobile and apps evaluation, automotive, car & moto clinics, ethnography, mystery shopping and shopping along using spy glasses and videos for final research reportsOnline research and methodologies since 2008:- forum online, bulletin boards via different platforms (i.e. Qualboard, Kernwert, Google Plus, and many more)- social media studies, including digital ethnography- online brand reputation- blogs and communities studies As a freelance consultant for various qualitative institutes, I’ve been involved in different research areas commissioned by the following companies: - Gfk- BVA Doxa- Ipsos- Kantar- Brandtrust- Lexis Ricerche- GPF & Associati- Research International- IntelliGO- Psycholinguistic Research Italia- TNS- Millward Brown- Eurisko- IPR Marketing- Ernst & Young- MTV Italia- Google Italia____________________________________________________e-mail: andrea@andrealombardi.com

Introduction to marketing research, following all the qualitative research steps. From briefing to presentation.