Andrea Luciani Email and Phone Number

Leading a dynamic team of professionals, I direct Vodafone's digital efforts across e-commerce, digital marketing, and app & service strategies. With a strategic oversight we push the envelope in digital innovation to enhance customer engagement and drive growth.Areas of Focus:- E-commerce and Digital Sales: We work with no rest in improving our digital platforms that simplify purchasing and enrich the online shopping experience.- Digital Marketing: Our strategies aim at using data and creativity to engage our consumers at multiple touchpoints.- App and Digital Services: We strive to make our app deliver excellent user experiences, making every interaction with Vodafone a delight.As Head of Digital, my role blends leadership with continuous learning and adaptation. We're committed to setting benchmarks in the digital domain, turning challenges into opportunities and aspirations into tangible successes.

I’m in charge of all the digital activities that have an impact on Vodafone customer base, I’m responsible for My Vodafone App and the Digital Sales strategy on Vodafone clients. We are bringing Vodafone into a new dimension, empowering our clients to manage all their services, buy products, check status, earn prizes, get informed and play with simple, clear and trustful digital experiences.

In the Digital&Growth cluster I'm responsible for Vodafone Digital Sales, leading a team of 7 people accountable for the P&L of CVM Digital Sales and device e-commerce, focusing on:- My Vodafone App improvement through Agile backlog management- CRO: AB-Testing, optimization and 1:1 personalization through Big Data models and AI- Implementation of Always-On Marketing campaigns on Owned and Paid Media, leveraging our MarTech stack: Adobe Marketing Cloud, AEM, CDP- Creation of new digital marketing proposals and experiences for VF clients

Managing a team of 6 people we strive to improve the experience of everyone who's looking for a new car. I'm focused on the continuous improvement of the DriveK product, with a particular look at A/B testing, lead generation activities, optimization of the website, new features development, roadmap maintenance, content creation, find and grow new lead generation channels.With my team we achieved: - more than 100k subscribers on DriveK youtube Channel- more than 1M qualified Leads per year- more than 150 car lines available on the website with 360° views and interactive content- 40% of total leads managed and qualified by ChatBot- a complete website redesign, a new "customer centric" app released, infinte new features implemented

Product Manager of the most innovative DriveK (www.drivek.it) initiatives, with responsibility on new product releases and their profitability. I manage and coordinate a large group of international and multi-cultural talents among which UX experts, UI and graphic designers, backend and frontend developers.Latest projects include:- DriveK mobile app (https://drivek.onelink.me/1131327191?pid=LinkedIn) -> the best way to find the new car that best fits on you and manage all your quote requests- ChatBot development that allows the automatization of part of the company customer service in an effective, technologically advanced and natural way, loved by our customers- DMP integration and Big Data analysis to improve our suggestion algorythms in order to become the most accredited source helping people find the right new car- Business Intelligence and user-centered reporting

In the Corriere della Sera marketing area I’m responsible for Corriere Della Sera Digital Edition product, with focus on the development of the mobile and tablet applications of the major Italian newspaper and on the new users acquisition activities.Main activities:- UX, visual, and UI definition of Corriere della Sera mobile and tablet applications.- New contents definition together with the editorial team.- New users acquisition, mobile marketing, mobile and cross-device retargeting activities- Actual users in app engagement activities- Data ManagementOther activities:- Corriere della Sera Digital Edition marketing budget management- Mobile Rich media advertising solutions- Coordination with the developers, the graphic agencies, the IT department, the advertisement department, the editorial team and the other external suppliers for the development and the evolution of the mobile applications of Corriere della Sera.- CRM activities- KPI analysis and reporting activities

Support on the development of the digital business of RCS, with particular focus on Corriere della Sera Digital Edition and La Gazzetta dello Sport Digital Edition

Development & Internal Communication, HR Junior Specialist at RCS MediaGroupSupport on the organization of the training projects for the group, in particular:- Digital expertise evaluation project- Multimedia and multichannel strategies training- Internal e-learning platform development