Andrea Sanders work email
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Strategic, hands-on B2B marketer. Passionate about content marketing and product marketing. I listen to buyers and dig into data to craft high-impact messaging, content, and campaigns. The result? Elevated brand visibility. Engaged communities. More pipeline and revenue growth. I’ve worked with growing startups and global corporations. My mission is to help companies that are doing good in the world to grow. I Have: 🚀 Helped scale a growing cleantech startup from Series B to Series E to public in a $608M deal🙋♀️ Doubled content-driven demo requests from 60 to 120+ per quarter at a SaaS healthtech startup🎯 Driven 50% of new business pipeline through content programs📈 In 1 year, added 120 new opportunities & $80M in pipeline through inbound marketing🎙️ Managed a weekly podcast with over 1,600 monthly downloads & grew monthly listeners from 300 to 500👩🏫 Launched a monthly webinar series that consistently attracted 300+ registrants with 50% attendance 🗣️ Managed an active Facebook community of 1,800 business owners📣 Engaged over 23,000 contacts organically in a single quarter
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Product Marketing ManagerShipperhq Mar 2024 - PresentAustin, Tx, Us+ Develop product positioning and GTM strategies for ShipperHQ, a B2B SaaS platform trusted by 4,000+ ecommerce stores+ Build a deep understanding of the Ideal Customer Profile (ICP), buyer personas, and competitive landscape through market research, strategic interviews, surveys, and analysis+ Craft compelling messaging to tell the brand story and effectively differentiate from competitors+ Manage the end-to-end strategy, execution, and measurement of product launch GTM campaigns+Partner with sales, CS, and product to deliver sales enablement materials and trainings that drive customer acquisition and account growth+Develop mid-funnel and bottom-funnel content such as product demos, whitepapers, buyer guides, and case studies to support the buyer journey and accelerate sales -
Senior Content Marketing ManagerBreakthrough May 2022 - Feb 2024Santa Monica, California, Us+ Led B2B content strategy in a SaaS healthtech startup, growing high-intent MQLs from 60 to 115+ per quarter+ Drove 50% of new business pipeline through content programs, increasing MQL to SQO conversion rate by 15%+ Managed content distribution, including podcast, webinars, blog, YouTube, social media, & community groups+ Produced a weekly podcast with over 1,600 monthly downloads, growing monthly listeners from 300 to 500+Ran an active Facebook community of 1,800 business owners+ Managed a team of copywriters & designers to develop campaign assets such as lead magnets, email, & landing pages -
Content Marketing ManagerBreakthrough Sep 2021 - May 2022Santa Monica, California, Us+ Developed a monthly webinar program that consistently attracts 150+ registrants & 40% attendance+ Conducted audience research through interviews, surveys, and listening to sales calls+ Planned and produced engaging marketing content to drive demand+ Grew thought leadership and educated prospects through content such as blog, social media, podcast, speaking engagements, and bylines
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Content Marketing Manager, E-MobilityEnel X Oct 2020 - Sep 2021Roma, Italia, It+ Developed B2B and B2C content marketing strategies for en electric mobility leader that operated 500,000 smart EV chargers for homes and businesses worldwide + Produced 50+ high-quality content assets quarterly for demand generation, SEO, thought leadership, & sales enablement+ Managed a team of freelance copywriters and graphic designers to support with the development of blogs, e-books, case studies, & social posts+ Spearheaded the thought leadership program: Prepped executives for speaking engagements, completed submissions for earned speaking engagements and awards, & developed thought leadership content for blog -
Marketing ConsultantSelf-Employed Mar 2020 - Oct 2020+ Led a branding and product marketing exercise for Sunrise Energy Ventures, producing buyer personas, key messaging/positioning, & content for a new offering and audience segment+ Delivered multi-channel demand generation and content marketing services for Stem, Inc+ Launched co-marketing strategies and managed relationships with Stem's premier partners+ Created content for website, landing pages, ebooks, white papers, blogs, and email campaigns
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Senior Manager, Demand GenerationStem, Inc. Feb 2019 - Jan 2020San Francisco, Ca, Us+ Added 120 new commercial & industrial opportunities and $80M in pipeline through inbound campaigns for the global leader in AI-driven clean energy solutions +Project managed a corporate rebrand that created a new market category and positioned the company to go public in a $608 million deal+ Launched a monthly webinar series that consistently attracted 300+ registrants with 50% attendance rate on average+ Developed and executed content marketing strategy, including content development for a complete website revamp, ebooks, white papers, webinars, case studies, blogs, and infographics + Supported PR initiatives, including strategic direction and content development for thought leadership bylines and press releases, as well as customer coordination for press opportunities -
Marketing ManagerStem, Inc. Apr 2016 - Jan 2019San Francisco, Ca, Us+ Worked cross-functionally with sales and marketing to define target audiences and identify opportunities to drive pipeline+ Launched the company’s first lead nurture program, converting 20 leads into SQOs in 3 months+ Used Salesforce, Pardot marketing automation, Google Analytics, and other systems to track and analyze the performance of marketing programs.+ Built events calendar & budget; coordinated participation in 20-30 events annually
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Marketing SpecialistStem, Inc. Jan 2015 - Mar 2016San Francisco, Ca, Us+ Developed content across mediums such as industry publications, collateral, landing pages, articles, social media, and presentations+ Identified and maximize communications channels to meet target customers where they are+ Worked closely with sales to define new opportunities for lead generation and pipeline engagement+ Coordinated trade shows and event participation in 20-30 events, including management of trade show calendar and budget, abstract development for speaking engagements, planning and onsite coordination of exhibits, management of lead capture, and development of attendee lists and run-of-show.
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Marketing And Events ManagerYingli Green Energy Holding Co.,Ltd Jun 2012 - Jan 2015Baoding, Hebei, Cn+ Drove event strategy for one of the world’s largest solar panel manufacturers + Captured leads and strengthened B2B relationships at 12+ industry events + Oversaw third-party vendors to ensure objectives were met within budget, and established a system for evaluating event marketing ROI within Salesforce+ Managed FIFA World Cup and US Soccer sponsorship projects+ Generated high-quality marketing content including press releases, blog posts, speaker abstracts, email newsletter campaigns, and social media posts -
Energy Corps EducatorCornell Cooperative Extension Jan 2012 - May 2012
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Policy InternDemocracy For America Jun 2011 - Aug 2011Burlington, Vt, Us -
Research InternSustainable Futures Australia Apr 2011 - May 2011
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Student AssistantCornell University Office Of Community Relations Sep 2010 - Dec 2010
Andrea Sanders Skills
Andrea Sanders Education Details
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Cornell UniversityAnd Health -
School For International TrainingAustralia: Sustainability And Environmental Action
Frequently Asked Questions about Andrea Sanders
What company does Andrea Sanders work for?
Andrea Sanders works for Shipperhq
What is Andrea Sanders's role at the current company?
Andrea Sanders's current role is Product Marketing @ ShipperHQ.
What is Andrea Sanders's email address?
Andrea Sanders's email address is al****@****ail.com
What is Andrea Sanders's direct phone number?
Andrea Sanders's direct phone number is +151282*****
What schools did Andrea Sanders attend?
Andrea Sanders attended Cornell University, School For International Training.
What are some of Andrea Sanders's interests?
Andrea Sanders has interest in Writing, Kayaking, Sustainability, Frisbee, Politics, Exploring, Yoga, Traveling, Music, Cornell University.
What skills is Andrea Sanders known for?
Andrea Sanders has skills like Sustainability, Marketing, Sustainable Energy, Event Planning, Marketing Communications, Social Media, Renewable Energy, Public Speaking, Research, Critical Thinking, Writing, Editing.
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