(Acquired by Ready Education May 2022)Reported to CEO to scale up SaaS company to exit (from $1m ARR to $5mm at exit)Grew the revenue 5x in 3 years as VP Sales and primary revenue generator Led Due Diligence process and Post Merger IntegrationBuilt ‘front of house’ for the organization including creation of Customer Success, Implementation, Support, and Marketing teamsManaged individual territory/pipeline from lead generation through contracting including all communications, product demonstrations, technical/security/accessibility conversations, negotiating, and procurementGrew the team (company-wide) from 6 people to 40 people (at time of acquisition): hiring responsibilities included writing job descriptions, sourcing candidates, interviewing, and onboardingManaged outside sales team of 4 peopleReported metrics/KPIs to CEO weekly and company-wide monthlyPerformed annual and quarterly forecastingNegotiated SaaS contracts including Limitation of Liability, Indemnification, Data Security, Accessibility, and other emerging trendsWorked with Technical/Security team to establish new process and security documentation (HECVAT, SOC II, PCI/AOC, VPAT, etc.)Worked with Marketing to create messaging, outreach campaigns, website design, and thought leadership contentEstablished/nurtured evolving go-to-market strategy to differentiate against competitors and sell into new marketsExperienced in Breach Response ProtocolDeveloped SOP/business protocol, structure, and record keeping/accountability for all internal processesOversaw current clients including all ‘high risk’/’high need’ clients, communications and ongoing webinarsTransitioned these responsibilities once this business unit was establishedAssisted product team with feature development, testing new features, quality assurance, and configurationManaged other business needs including hiring, marketing, CRM management & sales reporting

• Managed outside sales operations and maintained personal territory• Oversaw incoming revenue including new business and renewals• Managed business/partnership development relationships• Managed team of Client Account Managers• Facilitated marketing strategy and execution• Developed and maintained fiscal forecasts and budgets

• Exceeded or met sales goals every year in position (4 years in a row)• Named "Salesperson of the Year" 2012• Reported to Executive VP, Campus Relations to develop new business in a competitive sales environment• Served as Product Market Analyst to develop product-specific strategy for competitive point solution• Developed product plan, sales strategy, and supporting marketing materials with executive management• Developed and maintained relationships with prospects and clients to win new business• Coordinated client/prospect events including receptions, meetings, and presentations• Traveled nationwide and presented to prospective clients, exhibited at trade shows and conferences nation-wide• Promoted January 2013 from Assistant Director, Campus Relations and Oct. 2010 from Coordinator, Campus Support: responsibilities included technical writing, copy editing, data analysis, and client communications.

• Manage client service, serve as liaison between clients and marketing agency• Plan special events for companies and community agencies including fundraisers, receptions, and banquets• Develop strategic marketing and media plans, place media, write PR pieces and distribute them to outlets• Promoted from Account Assistant (August 2009) and Intern (April 2009)

Assisted Account Managers at integrated marketing communications agency

• Coordinated logistics for several special events in the Buffalo area (Taste of Lockport, Buffalo Wing Fest)• Managed attendee registration databases, fundraising, and volunteer efforts