Achieved member growth by developing a funnel-based content strategy that led to year-on-year increase in the member base.Established acquisition (B2B) and engagement (B2C) content streams that allowed the business to grow without losing retention rates.Boosted brand recognition by developing new digital storytelling ideas, such as writing and producing two seasons of DCA’s podcast the Art of Inclusion. Co-ordinated national media and PR materials for research and event launches, like the annual DCA Debate and Oration; featuring names like Julia Gillard.

Freelance journalist covering the intersection of social affairs, culture and business. Work featured in Crikey, Huffington Post, Economy, Guardian, Spectator Australia, BBC, and New Scientist.

At Virgin Pulse, the world’s #1 health, wellbeing SAAS program for Fortune 500 employers, I wasresponsible for creating, editing, promoting and project managing industry white papers and editorial for website, print, PR and social media channels. In this role, I increased inbound leads by 67% over two years, and crafted media campaigns with global figures such as Sir Richard Branson.

News and features writer covering celebrity & royal news. On average, articles increased traffic by 20% thanks to SEO optimisation.Covered major international events like the Olympics, and British Royal Jubilee.

Was responsible for preparing scripts, prepping guests and overseeing the smooth execution of live TV news broadcasts for BBC London News. Also responsible for converting the news content into digital articles and video for BBC London’s online and social media audiences.