As the market lead for Canada, I am responsible for the development of marketing strategies and plans to drive consumer interest in booking Hilton hotels across Canada. My role includes:• Strategic development of marketing plans and communication strategies • Presenting plans and gaining alignment from internal corporate stakeholders and key hotel management contacts• Analysis of target markets• Negotiation of paid sponsorships and unpaid local partnerships finding creative ways to provide exclusive experiences to hotel guests and value from the partnership to the organization• Creation of content marketing plans, keyword research and development of written content, video and imagery focused on driving high engagement• Development and execution of marketing campaign tactics including social media, influencer marketing, digital ads, and experiential tactics• Campaign reporting and analysis: collecting results from external partners, internal data including Adobe Analytics and providing results, trends and insights to hotels• Budget management

As a project lead on the Mobility communications team, I was responsible for the end to end development and execution of key campaigns that drove brand affinity, consumer consideration and sales. My role included:• Leading the ideation, planning, briefing and positioning of campaigns, ensuring an integrated deployment into market• Developing, planning and executing campaign strategies with the appropriate tactics: mass media, public relations, digital, social media, TV, print, radio, out of home, direct mail, loyalty programs, targeted marketing, email, experiential, sponsorship, in-store and multicultural• Monitoring social media campaigns, activity, sentiment and develop appropriate real-time responses• Working with web team to ensure campaigns are properly reflected on telus.com and ensure there are strong customer journeys• Providing strategic recommendations throughout the campaign development process to internal teams and agency stakeholders; leverage a “data-first” approach to planning• Working with technology partners including Apple, Samsung and Fitbit to leverage product placements throughout advertising• Overseeing and building strong relationships with multiple agencies ensuring collaboration, integration and creative consistency• Influencing key stakeholders to buy into strategic approaches and creative ideas• Reporting on campaign performance, results and provided insights• Managing multi-million dollar advertising budgets ensuring timely billings, accurate forecasts and month-end reconciliations

As a project lead on the Home Solutions communications team, I was responsible for the end to end development and execution of key campaigns that drove brand affinity, consumer consideration and sales.My role included:• Developing campaign strategies with the appropriate executional elements: digital, social, TV, print, radio, out of home and in-store• Influencing key stakeholders to buy into strategic approaches and creative ideas• Developing campaign strategies with the appropriate executional elements including media planning, digital, social, TV, print, radio, out of home, direct mail, targeted, CRM, experiential, in-store and multicultural• Overseeing multiple agencies ensuring collaboration, integration and creative consistency• Managing multi-million dollar advertising budgets ensuring timely billings, accurate forecasts and month-end reconciliations

As an Account Manager, I was responsible for understanding campaign briefs, asking questions, working with creatives and the production studio to deliver creative solutions that met the objectives the clients set out.My role included:• Working with clients to deliver campaigns on time and on budget• Developing mass, digital and in-store elements• Managing multi-million dollar budget and ensured timely billing process• Executing innovative creative proposal projects with a vague process• Leading teams of producers, creative teams, and writers to execute projects on time and on budget

As a Production/Marketing Coordinator, I was responsible for helping bring projects to market, finding business opportunities for the studio and managing workflow.My role included:• Managing production with printers and media suppliers• Setting up and managing email marketing campaigns• Performing competitive research for clients• Finding new business opportunities and potential clients• Managing studio workflow

As an intern for a semester, I was tasked with developing a business plan and a marketing plan for this non-profit.My role included:• Developing a business plan to organize company information and provide a solid foundation for financial, marketing and operating goals• Creating a marketing plan to increase future donations, volunteer support and clientele• Presenting plans to Board of Directors and gaining alignment

As a student in University, I worked at Absolute Automation for two summers.My role included:• Implementing and managing Google Analytics and AdWords• Developing and producinig an online shopping assistant program to help consumers pick the best product for their needs• Creating product information videos and selling sheets• Photographing products and retouching the images in Photoshop