Andrea Mangini Email & Phone Number

• Podcast Production: Spearhead the production of the company podcast, managing all aspects from guest booking to aligning content with marketing themes.
• Educational Webinars & Virtual Events: Organize and produce monthly educational webinars and virtual events, driving content creation and event execution to ensure alignment with business objectives.
• Learning Management System (LMS) & eLearning: Oversee the company’s LMS and eLearning platforms, handling continuing education accreditation, content development, and metrics analysis to enhance learning outcomes.
• Marketing and Branding: Create and distribute marketing materials and brand assets tailored for various practitioner and specialty channels, including Pharmacy and Sport Coaches, enhancing brand visibility and market.
• Partnerships & Collaborations: Collaborate with external organizations to develop and implement educational initiatives, such as coordinating speakers and hosting webinars.
• Scientific Advisory Board Management: Manage the engagement and speaking engagements of the Scientific Advisory Board, facilitating expert contributions to company initiatives.

Boston, Massachusetts, United States

Live Entertainment OrganizationOpen mics, stand-up comedy and general event planning. Entertainment marketing and promotions. Merchandise and promotional materials design.

Specializing in Brand ideation, conception and execution.

Sudbury, Massachusetts, United States

• Brand Manager Pure EncapsulationsLead all marketing initiatives for the top-selling supplement brand Pure Encapsulations
• Worked cross departmentally to identify growth opportunities and develop marketing strategies
• Initiated email campaigns to increase sales and bring smaller customers into a higher sales tier
• Developed all tradeshow collateral including sell sheets, educational materials, and emails
• Worked with an internal Medical-Education team to develop educational brochures, supplement protocols, podcasts, webinars, and to add scientific evidence into sell sheets and launch materials
• Oversaw annual catalog updates and creation including product listings, pricing, and product education

• Developed marketing campaigns and strategies for both digital and traditional platforms
• Used research to target and design around specific demographics, evaluate competitors and industry trends, and analyze demand for our products
• Designed packaging for two brands based on targeted consumer base and communicated brand identity within the company
• Oversaw and directed all social media, web marketing strategies, and content marketing
• Worked with social media influencers, podcasters, and celebrities to build brand awareness
• Recommended new growth opportunities and product line edits as well as design evolution strategies

Norwell, Massachusetts

• Responsible for the Pain Management category and the brands within.
• Lead research and product development within owned brands
• Develop Private Label options for larger customers
• Conduct international vendor communications, sourcing, and negotiations
• Direct copy, packaging, and photo instruction to maximize sales
• Responsible for pricing all products developed and maintaining margins

• Responsible for the product development and implementation of both hardline and softline categories designed specifically for Mass Market customers
• Helped to spearhead and launch the company’s first Mass Market initiative
• Print design purchasing and development based on trend forecasts
• Conducted international vendor communications, sourcing, and negotiations
• Directed copy, packaging, and photo instruction to maximize sales
• Responsible for pricing all products developed and worked with account managers to maintain margins

Medford, MA

• Managed and worked with overseas offices to develop product, negotiate pricing, and delivery requirements; prioritized items, communicated, lead, and coordinated projects
• Conducted market analysis, determined trends in the market, watched competition, and analyzed research data for business planning and innovative developments
• Negotiated costs and margins, reviewed and approved all samples and projects ensuring adherence to QC/QA standards and guidelines
• Helped create fashion-forward product for the competitive housewares market by following and predicting trends as well as developing packaging
• Worked with Director and Category Manager to finalize product design during the sampling process
• Managed consumer and trade promotions including strategy, analysis, and recommendations

• Communicated with overseas office regarding product development and sample status
• In charge of maintaining samples in showroom and sample room as well as providing assistance with visual merchandising of showrooms in New York, Boston, and Atlanta
• Initiated and completed item set up and coordinated item packaging
• Maintained sample tracking logs and current product spreadsheets
• Created visual marketing materials for sales team and coordinated special needs for specific retail buyers