Andrea Marchena Fernández 🚀 Email & Phone Number

Paris, Fr

Paris, Île-De-France, France

Paris, Île-De-France, France

Managed and led our major 60 partners (including LVMH, Google, Meta...) by creating 323 posts, organizing the schedule, offering content strategy guidance, and addressing inquiries.Proficient in analytics reporting, developed comprehensive KPI Excel for weekly, monthly & yearly analysis.Achieved impressive yearly organic growth: +341% impressions, +499% interactions, and +85% net followers.Produced diverse content (TechInsight, TechQuote, Paris posts, Polls, Quiz) while… Show more Managed and led our major 60 partners (including LVMH, Google, Meta...) by creating 323 posts, organizing the schedule, offering content strategy guidance, and addressing inquiries.Proficient in analytics reporting, developed comprehensive KPI Excel for weekly, monthly & yearly analysis.Achieved impressive yearly organic growth: +341% impressions, +499% interactions, and +85% net followers.Produced diverse content (TechInsight, TechQuote, Paris posts, Polls, Quiz) while upholding brand identity and tone.Created and refined content for other departments to enhance international communication.Created live tweets for our March and May press conferences and was responsible for 50% of VivaTech's live tweets.Attracted top speakers, like Elon Musk, with real-time content during VivaTech, establishing the event as a platform for influential discussions.Assisted in coordinating photographers and journalists for high-quality content delivery during VivaTech. Show less

Paris, Île-De-France, France

Formulated and managed the social media strategy (i.e., LinkedIn, Twitter, and Facebook). Refined when and what type of content to post to boost engagement. Compiled a handbook for each social media channel to leverage their algorithms seamlessly. Created blog articles optimized for search engine optimization (SEO). Designed the influencer marketing strategy consisting of influencer research, approach, and compensation.

Rotterdam, South Holland, Netherlands

Orchestrated the digital marketing strategies (i.e. LinkedIn, Website and Instagram) to effectively communicate with stakeholders – academics and corporations (e.g. Phillips). Created graphics and content for all social media outputs and updated the website via Wordpress. Organized and marketed events – industry talks by academics and companies (e.g. IBM).

Amsterdam, North Holland, Netherlands

Standardized marketing procedures by creating a branding guide and a Google Workbook containing all marketing content and analytics. Coordinated the LinkedIn strategy by creating content, collecting and analysing data. Engagement increased by 32% from February to March.Employed Google Analytics to analyse customer behavior on the company webpage in order to monitor and avert disruptions in the sales funnel. Aided CRM duties– prospected potential customers through… Show more Standardized marketing procedures by creating a branding guide and a Google Workbook containing all marketing content and analytics. Coordinated the LinkedIn strategy by creating content, collecting and analysing data. Engagement increased by 32% from February to March.Employed Google Analytics to analyse customer behavior on the company webpage in order to monitor and avert disruptions in the sales funnel. Aided CRM duties– prospected potential customers through HubSpot. Show less

Brunssum, Limburg, Netherlands

Conducted and managed a structural change management project. Assessed how the Joint Force Command (JFC) Brunssum HQ fulfilled Cyberspace capability aims through structural changes.Provided short-term strategic recommendation on how to further adapt its structure to achieve a more agile, financially efficient organisation (captured in a 30-page report).

Rotterdam Area, Netherlands

Taught the Spanish language and culture to a group of motivated students from Erasmus University Rotterdam.These students were learning Spanish from scratch and it was amazing to see all their progress along the months.

Master'S Degree, Marketing Management, 8.0

Bachelor'S Degree, International Business Administration, 8.6 Cum Laude

Activities and Societies: Student Representation, ECE Students, PANGEA Ultima, Erasmus Language Sharing Minor- Influencing People.

@ Agora Portals International School (Mallorca, Spain), 37

Activities and Societies: Debate team. Coordinated school events & charities. Courses: - English A: Language & Literature (HL) - Spanish.