Andrea Marshall

Andrea Marshall Email and Phone Number

MD, Global Head of Digital Marketing Experience (CX, DX, UX, Media, Automation, AI) @ MSCI Inc.
Andrea Marshall's Location
Atlanta, Georgia, United States, United States
Andrea Marshall's Contact Details
About Andrea Marshall

Artist. Athlete. Adventurer. A highly experienced digital professional armed with a solid balance of the left and right brain thinking. Delivering mindful and creative solutions that drive measurable business results. • Recruit, develop and nurture top digital talent• Client experience (CX), customer journey management, and automation• User experience research and design (UX)• Product management, digital sales, and e-commerce• Customer research, segmentation and targeting strategies• Creative development of brand, value prop and messaging• Management of PR, media, acquisition, deepening and engagement programs• Content strategy, creation and publishing• End-to-end digital experiences (sales, service, and marketing)• Testing strategy, measurement, and optimization of programs and channels• Creation of business cases and management of budget/financials• Process implementation and improvement• Experienced with B2B and B2C strategies (mass market and high-net worth)• Pricing and promotional strategies

Andrea Marshall's Current Company Details
MSCI Inc.

Msci Inc.

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MD, Global Head of Digital Marketing Experience (CX, DX, UX, Media, Automation, AI)
Andrea Marshall Work Experience Details
  • Msci Inc.
    Managing Director, Global Head Of Digital Marketing Experience
    Msci Inc. Aug 2023 - Present
    New York, Ny, Us
    Key Highlights:• Lead a multi-dimensional digital team responsible for enabling and optimizing digital journeys and experiences focused on delivering on our acquisition, cross-sell, up-sell, and value add goals• Implementation, optimization and life-cycle management of Digital Experiences (AEM, SFMC, Applications, Etc)• Manage the digital design system, research discipline, and guidelines for user implementation • Manage paid and owned media mix, spend, and optimization • Lead marketing automation and sales enablement efforts and channels
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  • Invesco Ltd.
    Head Of Digital Experience And Customer Journeys
    Invesco Ltd. Jan 2020 - Aug 2023
    Atlanta, Georgia, Us
    Key Highlights:• Lead a multi-dimensional digital team of Digital Product Managers, User Experience Designers/Researchers, Journey Managers/Automation, Email/Web Developers/Producers, Digital Content• Implementation, optimization and life-cycle management of enterprise global technology solutions (AEM, SFMC, Applications, Etc)• Enable best-in-class digital experiences to augment our sales and servicing models, increase our loyalty metrics and drive efficiency/automation through the organization (Web, Applications, etc)• Deliver multi-billion dollar growth and retention initiatives through digital channels• Established global design system, research discipline, and guidelines for user implementation • Successful end-to-end journey optimization and testing
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  • Jpmorgan Chase & Co.
    Head Of Digital Wealth Management Marketing
    Jpmorgan Chase & Co. Jun 2017 - Jan 2020
    New York, Ny, Us
    Key Highlights:• Lead cross-functional marketing and digital teams to launch new digital wealth products and brand into market (You Invest by JP Morgan)• Determined marketing mix and pricing strategy for paid, owned, and earned based on data, metrics, and financials• Efficiently drive 500K+ accounts and billions in • Lead cross-functional teams to launch new digital wealth products and brand into market (You Invest by JP Morgan) quarterly through digital marketing and sales distribution channels• Significantly increasing JPMC brand equity for digital wealth management products• Enhanced the end-to-end customer experience, increased customer engagement, and deepened firm relationships through cross-sell
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  • Nationwide Insurance
    Director, Digital Content Strategy, Design, And Communications
    Nationwide Insurance Jun 2014 - Jun 2017
    Us
    Key Highlights:• Built a new in-house digital team, capabilities, and processes to deliver on key sales and educational initiatives• Helped to enable over $50M in distribution efficiencies• Enabled technology and moved educational content and programs to virtual delivery platform, saving $5M+ in operational expenses• Drove multi-million dollar growth through support of commercial lines campaigns and automation capabilities
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  • Gsw Advertising
    Vp, Brand And Digital Strategy
    Gsw Advertising Feb 2014 - Jun 2014
    Columbus, Oh, Us
    Key Highlights:• Partnered with Fortune 500 pharmaceutical companies to bring new multi-million dollar brands into market or find new ways to market existing products• Enhanced end-to-end patient experiences through process and technology improvements for healthcare and insurance professionals• Worked with cross-disclipline team in innovation lab to bring entirely new digital capabilities and solutions to market • Analyzed data and insights to determine stronger marketing approaches for go-to-market
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  • Ologie
    Director, Brand And Digital Strategy
    Ologie Oct 2012 - Feb 2014
    Columbus, Oh, Us
    Key Highlights:• Translated client challenges into powerful creative strategies and solutions• Built new value prop, messaging pillars and launch plan for PNC Bank’s virtual bank strategy transforming the companies distribution strategy• Designed new brand and messaging strategy for CNO Financial increasing brand awareness and company reputational • Established the brand, content and social media strategy for the Nationwide Retirement Institute establishing it as reputable thought-leader in financial services industry• Built new marketing, web and digital strategies for several universities increasing admissions, development funds and overall awareness for their brands
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  • Nationwide Insurance
    Senior Consultant, Marketing And Digital Strategy
    Nationwide Insurance Sep 2011 - Oct 2012
    Us
    Key Highlights:• Developed and managed effective cross-sell and acquisition programs to efficiently drive double-digital growth• Built new predictive models and enhanced targeting capabilities for cross-sell and acquisition• Grew loans by $40M, credit products by $50M and deposits by $120M• Established partner credit card program expanding reach and potential for overall business• Built new process for monthly acquisition and deepening program, streamlining the process, migrating data sources and consolidating agency partners leading to million-dollar efficiencies
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  • Nationwide Insurance
    Digital Planner
    Nationwide Insurance Jul 2009 - Sep 2011
    Us
    Key Highlights:• Pioneered first interactive life insurance quote tool in industry• Grew the business by 30% through enablement of digital strategies (paid, owned, earned)• Built industry-leading retirement planning tools • Lead break-through social media strategies by removing regulatory barriers
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  • Nationwide Insurance
    Manager, Creative Services And Ux
    Nationwide Insurance Feb 2007 - Jul 2009
    Us
    Key Highlights:• Built an in-house creative team and processes to support the business• Created efficiencies and lead innovation by moving offline traditional tactics into digital space• Re-branded Nationwide with new creative tone, personality and visuals• Launched new advertising campaigns and creative for financial services business
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  • The Ohio State University
    Creative And Ux Director
    The Ohio State University Mar 2003 - Feb 2007
    Columbus, Ohio, Us
    Key Highlights:• Built a modernized design system, brand, and marketing program from the ground up• Marketed and launched new $200M campus facilities and offerings• Successfully drove membership adoption amongst faculty/staff from less than 20% to 70% over four years• Helped to build out new admissions campaign promoting programs and facilities• Built web and digital experiences to support department initiatives
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Andrea Marshall Skills

Digital Strategy Marketing Brand Management Creative Direction Digital Marketing Strategy Marketing Strategy User Experience Adobe Creative Suite Graphic Design Brand Development Marketing Communications Indesign Creative Strategy Web Design Email Marketing Information Architecture Management Flash Interaction Design Art Direction Investment Professional Licensing Irb Certified Social Media

Andrea Marshall Education Details

  • Ball State University
    Ball State University
    Visual Communication
  • The Ohio State University
    The Ohio State University
    Design Management And Planning

Frequently Asked Questions about Andrea Marshall

What company does Andrea Marshall work for?

Andrea Marshall works for Msci Inc.

What is Andrea Marshall's role at the current company?

Andrea Marshall's current role is MD, Global Head of Digital Marketing Experience (CX, DX, UX, Media, Automation, AI).

What is Andrea Marshall's email address?

Andrea Marshall's email address is an****@****ail.com

What is Andrea Marshall's direct phone number?

Andrea Marshall's direct phone number is +161458*****

What schools did Andrea Marshall attend?

Andrea Marshall attended Ball State University, The Ohio State University.

What are some of Andrea Marshall's interests?

Andrea Marshall has interest in Social Services, Politics, Education, Human Rights, Arts And Culture.

What skills is Andrea Marshall known for?

Andrea Marshall has skills like Digital Strategy, Marketing, Brand Management, Creative Direction, Digital Marketing, Strategy, Marketing Strategy, User Experience, Adobe Creative Suite, Graphic Design, Brand Development, Marketing Communications.

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