Andrea Mathias Email & Phone Number

New York, US

New York, US

Advisor for Skoop, an app for finding, booking, and sharing the best beauty and wellness services. Launching in Fall 2021!

New York, US

New York, US

Owned product and lifecycle marketing for the Peloton App. Drove strategy and GTM feature launches of initiatives that increased paid App subs by 2x YoY. Led a team of lifecycle marketers to build multi-touchpoint comms strategies via push, email, and owned channels to drive sustainable connected fitness upsell amongst the app subscriber base.

Ann Arbor, Michigan, US

Advisor for Breathscape, a meditation app that generates music from your breath in real-time, creating an immersive experience that effortlessly guides you into deep states of relaxation and meditation.

New York, NY, US

Leads customer acquisition and retention for Regi, a digital marketplace that helps people discover and book medical aesthetic and beauty treatments in NYC, LA, and Dallas. Key stakeholder in defining product roadmap and primary liaison between business and technical teams on all feature launches related to conversion optimization.Responsible for.

New York, NY, US

Sets marketing strategy and oversees the execution of initiatives taking place across existing Wirecutter products and off-platform distribution channels that drive revenue and grow our audience.Spearheads the strategy and operations of B2C cross-departmental executions—including Prime Day, Black Friday, Wirecutter's rebrand, and Wirecutter Deal Day. Grew.

New York, US

Led strategy on all external promotional channels through paid, owned, and earned initiatives that aim to grow and engage our audience. Managed the growth team, whose responsibilities span social (organic and paid), newsletter, syndication, and community support.Part of management team that set departmental and company goals.Worked alongside Editor in.

Oversees the paid, owned, and earned social strategy for all agency social accounts. Leads ideation and presentation on new business pitches for television properties and other high-level entertainment brands.Manages a team of associate through senior level strategists.Sets budgets and staffing for incoming and ongoing clients.Manages vendor relationships.

Launched a new division of social within the agency, catering to social strategy and management for television networks and programming.Oversaw the social data reporting for agency's large-scale television broadcast projects, including the 2015 GRAMMYs.Spearheaded the creation of the agency's social influencer database. Developed relationships and.

Specialized in strategy, development, and execution of social media campaigns for clients ranging from entertainment, beauty, and CPG, with a primary focus on television.Lead social strategist for the 2nd season of "Vikings"; The HISTORY Channel's first scripted series. (see Vikings related accomplishments under "Projects").Oversight on all.

San Francisco, California, US

New York, US

Ann Arbor, MI, US

Co-authored research presented in PNAS. Organized research and analyzed in Excel, SPSS, and PowerPoint files. Proficient in PCR, RTPCR, and DNA chip microarray, to name a few. Trained and mentored undergraduate and medical students entering the lab. Presented research at University wide research symposiums.