Advisor for Skoop, an app for finding, booking, and sharing the best beauty and wellness services. Launching in Fall 2021!

Owned product and lifecycle marketing for the Peloton App. Drove strategy and GTM feature launches of initiatives that increased paid App subs by 2x YoY. Led a team of lifecycle marketers to build multi-touchpoint comms strategies via push, email, and owned channels to drive sustainable connected fitness upsell amongst the app subscriber base.

Advisor for Breathscape, a meditation app that generates music from your breath in real-time, creating an immersive experience that effortlessly guides you into deep states of relaxation and meditation.

Leads customer acquisition and retention for Regi, a digital marketplace that helps people discover and book medical aesthetic and beauty treatments in NYC, LA, and Dallas. Key stakeholder in defining product roadmap and primary liaison between business and technical teams on all feature launches related to conversion optimization.Responsible for identifying and quantifying impact of key opportunities that will increase product conversion, improve customer retention, and increase LTV/CAC.Manage strategy, execution, and reporting for all marketing channels.Led integration from the business side of enterprise-level CRM and CDP tools to elevate personalization and marketing automation capabilities.

Sets marketing strategy and oversees the execution of initiatives taking place across existing Wirecutter products and off-platform distribution channels that drive revenue and grow our audience.Spearheads the strategy and operations of B2C cross-departmental executions—including Prime Day, Black Friday, Wirecutter's rebrand, and Wirecutter Deal Day. Grew Amazon Prime Day 2017 revenue by over 86% YoY, and 60% YoY in 2018. Grew Cyber Week 2018 revenue by 81% YoY.Identifies business opportunities and works alongside product and engineering to bring new features to market. Notable projects include: Deals newsletter launch, deal alerts on relevant reviews, deals product catalog, live chat concierge, and special events pages to support our deals coverage during retail holidays. Active stakeholder in the development of Wirecutter's data and affiliate tagging infrastructure. Implementations have resulted in 10x YoY growth in performance marketing budget, the development of a dynamic deals product catalog, and more.

Led strategy on all external promotional channels through paid, owned, and earned initiatives that aim to grow and engage our audience. Managed the growth team, whose responsibilities span social (organic and paid), newsletter, syndication, and community support.Part of management team that set departmental and company goals.Worked alongside Editor in Chief and Executive Editors to define social voice, plan editorial promotional opportunities, and optimize strategy based off of data-driven insights.Acquired by The New York Times in October 2016.

Oversees the paid, owned, and earned social strategy for all agency social accounts. Leads ideation and presentation on new business pitches for television properties and other high-level entertainment brands.Manages a team of associate through senior level strategists.Sets budgets and staffing for incoming and ongoing clients.Manages vendor relationships for social listening, analytics, community management, and social ad exchange platforms used across agency.

Launched a new division of social within the agency, catering to social strategy and management for television networks and programming.Oversaw the social data reporting for agency's large-scale television broadcast projects, including the 2015 GRAMMYs.Spearheaded the creation of the agency's social influencer database. Developed relationships and activated key social influencers across all entertainment verticals. Established a standard set of services and determined pricing model for agency's influencer-based projects.

Specialized in strategy, development, and execution of social media campaigns for clients ranging from entertainment, beauty, and CPG, with a primary focus on television.Lead social strategist for the 2nd season of "Vikings"; The HISTORY Channel's first scripted series. (see Vikings related accomplishments under "Projects").Oversight on all television-related social clients.Core member of the agency’s business development team. Responsible for the ideation, deck development, and pitching of brand and social strategy to prospective clients across all industries.Oversaw a team of Social Media Strategists, Associate Social Media Strategists, as well as Insights Analysts during Live Tweets.Directly managed Associate Social Media Strategists focusing on content development, community management, social listening for clients.Reported on status and development of social platforms to clients.Strategized, implemented, and reported on paid social media spends. Launched, grew, and maintained a company's social media presence on platforms including, but not limited to: Facebook, Twitter, Vine, Instagram, Giphy, Foursquare, Pinterest, and Spotify.

Co-authored research presented in PNAS. Organized research and analyzed in Excel, SPSS, and PowerPoint files. Proficient in PCR, RTPCR, and DNA chip microarray, to name a few. Trained and mentored undergraduate and medical students entering the lab. Presented research at University wide research symposiums.