Executes paid social campaigns and assists in campaign creation and optimization. Monitors, analyzes and reports channel performance. Designs and sets up creative tests and experiments. Tracks, reports and presents campaign performance and channel insights to internal stakeholders. Teams up with our Creative team to partner on new campaign concepts. Works with Product, Engineering and Decision Science to support our marketing automation and personalization efforts.

Produced a steady stream of high-quality content, including blog articles, eBooks, social media content, webinars, and other written, visual, and video content to drive traffic and demand. Regularly talked with customers to determine pain points and generate content ideas. Gave timely and actionable feedback to others on the Marketing team to help them improve their own written content, including web copy, email copy, product marketing materials, and more. Measured and analyzed content metrics on an ongoing basis and factor results into future content recommendations and development.

Created, proofread, and edited copy for various marketing channels, ensuring consistent voice Evaluated and monitored campaign performance on an ongoing basis by analyzing key metrics and creating comprehensive reports. Managed relationships with external vendors to ensure high-quality and timely execution of marketing programs, and to ensure competitiveness. Conducted market research and identified trends. Come to the table with creative ideas and plans to execute them. Developed and utilized a range of marketing programs to cross-sell, upsell, and grow customer base via both online and offline channels. This may include events, webinars, and marketing/sales campaigns.

Managed the email production process from end-to-end - from brief through design, HTML production and campaign deployment to reporting. Day-to-day management of the email schedule, ensuring all mailings are delivered correctly, promptly and to schedule to deliver maximum revenues. Maintained and communicated reports on email activity, including key KPIs (open rates, click through rates, conversions, unsubscribes, etc). Tracked performance of email activity and take ownership to raise and identify any anomalies, highlighting issues or making recommendations for improvement where appropriate. Ensured best practice email design, HTML build and usability. Utilise the ESP tools to ensure maximum deliverability and optimal renderability. Raise support requests and liaise with ESPs as and when required.