• Development and implementation of the Go To Market plans• Manage the planning and implementation of 360 and tactical campaigns for promotional offerings and new services launched• Functioning as the point person amongst the Marcomms team, commercial team, creative agency, and vendors• Proofreading copy and approving creatives in accordance with brand guidelines• Strategizing and executing initiatives with distributors for the continued growth of territory-market corridors• Reviewing Digital, CRM, and Social Media campaign performance, presenting results to key stakeholders

• Coordination of above the line advertisements across ethnic and general market media channels• Expanding retail channel through grassroots programs, distributor partnerships and branding underserved areas• Ensure proper communication and artwork on creatives; adhering to brand guidelines

• Activation of sponsorship events for the Caribbean and Hispanic markets across the US and Canada• Creating post event recaps and performance analysis• Overseeing the requisition-billing process, keeping detailed tracking of $3M OPEX budget• Maintaining brand awareness at 20K+ stores across US, Canada, UK, DR, and BahamasKey Achievements:• Execution at multiple Jerk Festivals, Compas Fest, NY Labor Day Parade, CPL Cricket, Copa America, Jambana• Production of over 370+ Beacons across 5 Territories including US, Canada, UK, DR, and Bahamas• 2016 Employee of the Quarter Award

• Strengthening brand affinity through Diaspora-focused events and in store promotions• Supervising staff on-site, training brand ambassadors• Production of over 100 Beacon stores• Updating e-catalogue with POS material

• Compliance and approval of advertisements against Intel brand guidelines• Processed claims for Dell clients, handling invoices and purchase orders, and payment transactions• Worked closely with account executives to ensure timely submissions of online/offline advertisements

• Worked alongside the R&D, Engineering, and Marketing teams on the launch of a new medical product, the ePAK• Performed data analysis which directly contributed to design requirements of the new medical product• Liaised with a graphics agency for development of an instructional animation video• Wrote and edited articles in newsletter to highlight Asia-Pacific and Latin American market achievements