Andrea Merrill Email & Phone Number

Dallas, Tx, Us

Irving, Texas, Us

Irving, Texas, Us

Leads and manages the marketing operations, field communication and enablement with particular focus on marketing and agent tools, project management, business implementation, events, email, prospect nurturing and client retention.

Irving, Texas, Us

Responsible for leading the development of integrated media strategies and campaigns that drive awareness and demand across the company and its brands. Balance the art of creative and messaging with the scientific data driven approach to performance marketing.-Lead the strategy and execution of initiatives that drive demand for the business.-Work across departments to create highly effective and seamless experiences to bring new sellers and investors into the business-Encouraging the team to embrace a data-driven approach to test and scale demand programs, making iterative changes to drive continuous improvement.-Leading marketing channels and performance marketing strategies and day-to-day operations of the paid marketing team, including but not limited to direct marketing, paid search and social, retargeting, video, TV and partnerships. -Plan, prioritize, and execute experimentation roadmap for demand generation channels.-Gathering and utilizing customer research, platform performance, industry trends, and other data sources -Drive continuous improvement to the efficiency of our channels.-Partner with BI to provide consistent and actionable performance analysis, reporting, and insights that feeds back into the strategy.-Brainstorming big concepts one day and tackle detail-oriented projects the next.-Simultaneously managing multiple projects with varying timelines and deliverables.

Irving, Texas, Us

Leading the management and continual improvement of our brand’s websites. Conversion rate optimization through A/B testing, UX and form optimization, and monitoring sites technical performance. -UX/UI monitoring-Experimentation & Optimization-Road-mapping websites improvements including user experience, A/B testing, technical optimization, content initiatives, strategic positioning-Leads ongoing site architecture enhancements and development-Coordinates with marketing, IT and sales teams to ensure seamless integrations of website & marketing initiatives-Website analytics & reportingAdditional responsibilities:-Attribution & tracking strategy & implementation-Reporting dashboards-Direct mail -Local office marketing support

Dallas, Texas, Us

-Developed, managed and analyzed digital marketing strategy across all agency clients (20+ clients).-Managed digital team members, providing ongoing education and training for all agency employees and clients.-Created, executed and managed online reporting dashboards for all agency clients. Provided campaign analysis and insight reports. Optimization of all digital campaigns.-Website analysis, research, information architecture, user experience strategy and ongoing optimization. -UX – User behavior research and analysis, information architecture, user flows, optimization.-Email marketing – strategy, segmentation, set up, optimization, analysis, insight reporting.-Digital Strategy – Social Media Marketing, Search Engine Marketing, Mobile Marketing, Email Marketing, Content Marketing.-Digital advertising - Implementation of Facebook ads, Google ads, LinkedIn ads, MailChimp campaigns.-New business pitches, RFPs, cost estimates and project proposals.-Development and implementation of agency project processes and protocols.

Dallas, Texas, Us

-Helps businesses create and execute integrated digital marketing strategies that amplify their brand across various online channels. Specializing in conversion optimization, user experience and analytics.-Website Optimization & CRO-UX - User behavior research and analysis, information architecture, user flows-Digital Strategy - Social Media Marketing, Search Engine Marketing, Mobile Marketing, Email Marketing, Content Marketing-Digital advertising - Implementation of Facebook ads, Google ads and LinkedIn ads-Analytics, Insights & Reporting

St. Louis, Mo, Us

-Managed and assisted with numerous Panera digital projects. -Assisted with analytics and performance reporting for email marketing campaigns. -Maintained client status reports and production schedules of multiple projects.-Conducted and managed weekly traffic, project and status meetings.-Performed weekly and monthly financial forecasting and P&L reports. -Assisted with research, planning and implementation of new business development.

Dallas, Texas, Us

-Managed numerous client accounts ranging from B2B to B2C clients. -Managed a diverse range of projects and assistant account staff.-Developed strategic creative briefs, web plans, social media strategies and integrated campaigns. -Managed analytics and performance reporting for monitoring and determining effectiveness of disciplines. -Maintained status reports and production schedules of multiple projects.-Ensured deadlines were met while maintaining accuracy and quality of projects. -Conducted and managed weekly traffic, project and status meetings.-Developed project estimates and proposals. -Performed monthly financial forecasting and P&L reports. -Assisted with research, planning and implementation of new business development.

Dallas, Texas, Us

Manages and assists with numerous client accounts. Maintains status reports, production schedules of multiple projects from conception to completion, as well as prioritizing tasks. Ensures that all deadlines are met while maintaining accuracy of projects. Conducts and manages weekly traffic, project and status meetings. Develops project estimates and proposals. Researches/manages vendors for quote estimates and timelines/schedules. Assists in developing and managing Google Analytics and SEM Reports and researches social networking opportunities for implementation. Assists with research, planning, and implementation on new business development.