• Developed global strategies, including positioning and value proposition.• Lead go-to-market for revenue streams across the entire product portfolio. • Developed and executed marketing plans at both the strategic and tactical level. • Maximised the use of market research, forecasts, competitive analyses, campaign results, and consumer trends to support decision making. • Defined objectives and approach for targeted verticals: developing innovation pipeline, campaigns, messaging and channel mix. • Defined strategies to navigate the complexities of the segment-led, multi-channel commercial model. • Regularly and systematically used analytics and VOC to uncover market opportunities.

Establish and execute marketing strategies, including positioning and promotional strategies. Focused on product development, thought leadership campaigns, digital transformation and customer centricity. Develop the overall strategy, plans to implement and reporting framework to measure results and deliver quantifiable ROI. Drive customer-centric approach within the organisation and analyse consumer behaviour and marketing activities. Build and grow key customer/partner relationships to increase value and drive sustainable growth. Identify target markets and further develop product and service proposition. Manage CRM and lead-generation capability tracking sales pipelines and integrated marketing campaigns. Play key role in product development cycle, providing insight and leadership. Work with commercial team to drive opportunities and conversion rates. Develop activities to drive brand proposition through both customer channels (B2B and partner network). Lead, manage and develop the marketing team.