• Cultivated strong customer rapport through prompt and knowledgeable responses based on the customer’s needs resulting in customer satisfaction, customer retention and referrals. • Engaged daily with customers, providing personalized product solutions by actively listening to what the customers needed to ensure customer satisfaction through effective communication.• Established a newsletter to inform subscribers about new trends and product launches, contributing to customer retention and brand loyalty.• Designed and implemented a new extra-large custom doormat product line, resulting in a 27% increase in sales YOY.• Conducted market research to stay current with industry trends, specifically related to patterns, fonts, colors, and imagery, ensuring the brand remained relevant and appealing to customers.• Streamlined manufacturing process and expediting drying time, reducing turnaround time from 3-5 business days to 1-3 business days.• Utilized Adobe Photoshop & Illustrator to rapidly prototype and finalize projects, ensuring they were production ready.

• Utilized professional networks and LinkedIn to secure project-based collaborations with various companies.• Conducted trend research to develop relevant product lines, staying ahead of industry trends.• Created designs and patterns aligned with current trends, demonstrating a keen eye for aesthetics.• Provided designs for sale as print-on-demand with instructional material for DIY garments and accessory creation.

• Led the design of Gilly Hicks non-bare knits, ensuring each product was successful.• Established a unified team environment to drive success across seasons and product lines.• Collaborated with cross-functional teams, including merchants, tech designers, and sourcing, to deliver cohesive products.• Conducted trend research to ensure designs remained on-trend and aligned with brand identity.

• Participated in key meetings and fit sessions, contributing to design discussions, and learning processes.• Assisted in designing cohesive lines for Abercrombie Kids and Hollister Betty’s fleece tops.• Created and maintained a fabric binder for fleece tops departments, demonstrating expertise in materials.• Contributed to design direction discussions based on competitor analysis and design inspiration.