Andrea is a seasoned marketing professional with more than eight years of experience. Her career at ALSAC/St. Jude Children's Research Hospital® began as an Integrated Marketing strategist specializing in implementing multi-channel strategy for emerging audiences. Since transitioning into the digital asset management space, she has developed a passion for the intersection of technology, storytelling and the future of self-service fulfillment in the non-profit space. Andrea takes a user-first approach in her work and is motivated by educating and presenting to others. Currently, her skills translate to supporting internal teams through strategic planning initiatives tied to the shared product, Brand Central. She plays a keen role in its evolution and impact on users.