• Responsible for digital strategy of Canetta SRL (an Italian brand on the market since 1881) connecting online and offline communication: e-commerce platform & Canetta’s network of stores - that now includes retailers in Milan, Rome, Naples, Turin, Genoa, Verona and Como. • Managing the local and global Marketing strategy responsible for driving ROAS and Customer Acquisition in the digital channels (search, affiliates, display, retargeting and social media).• Plan, execute, maintain and optimize SEO performance and AdWords campaigns for the Italian, English and Spanish e-commerce (manidifata.it).• Focus on all aspects of inbound marketing: content, search and social. In detail: e-commerce management, with focus on conversions and mobile; social media channels setup and management.• Execute and report progress, liaising with the Consumer Team to align on promotions and marketing messages and with the Marketing Team to avoid channel conflicts and ensure consistency of communication with the branding guidelines.

Nardini Settimia Tessuti s.a.s - company in the Italian luxury textiles industry - Prato, Italy• Sales manager, in charge of the new European & Asian markets (Russia, Turkey, India, China)• Business development, responsible for leading the development and implementation of all marketing programs and strategic sales activities.

• Planning and coordinating digital campaigns and communication strategies, overseeing and managing social networks and digital PR activities for several top fashion, luxury, beverage, food, and design brands. • Creating, managing, monitoring, analyzing and optimization of advertising campaigns on Facebook, Twitter, LinkedIn and Instagram. • KPI definition for each project, through Social Media dedicated tool. Adv campaign management, blogger activity, digital communities, CRM, monitoring insights, competitors benchmarking, engagement and community growing, brand identity, creative storytelling development and distribution of digital content for each different platform.

Author of ALL ACCESS articles for the Montreux Jazz Chronicle daily magazine.

• Manage projects and serve as primary liaison between clients and multiple internal groups to ensure clarity of goals and adherence to deadlines.• Writing, creating & developing the voice for all aspects of the agency's online presence. • Start & expand global & Italian communications via social and mobile media for international beverage brands. • Generate new content and publish text with an eye to digital information architecture and usability.

- Writing & editing daily articles.- Interviewing sources.- Attending relevant events, fairs and conferences.- Generating ideas for future stories and features.- Staying up-to-date with other staff including designers, photographers & editors.

Liu Dao (六岛) - Island6 Arts CenterShanghai-based art collective of tech-geeks and creative talents, Shanghai, China• Writing content for the catalogues and new LED artworks.• Planning & coordinating exhibition openings and special• Acting as social media manager for all international Island6 galleries (Shanghai, HK, Phuket).

Journalist / EditorMore than 100 reviews of Album, Concert, Live, Interviews, Sound Check.Excellent level of relations with people of different nationalities and cultures through experiences abroad and in the world of professional sports. Communication clear and precise, various technical skills in the field of media and relations.Always been asked to manage activities according to the deadlines and targets.

Internship - Media relation manager for ItalyAtelier Atilio Andreoli - Luxury men’s brand - www.atilioandreoli.comSantiago, Chile

Public Relations.Conference Reports.