➤ Building internal training programs for corporate leaders and managers on thought leadership, best practices, and emerging social and digital platforms and innovations➤ Consulting internal client teams on digital and social media marketing, ad platforms and best practices➤ Overseeing and expanding media team of strategists, planners/buyers, specialists and specialized coordinators. ➤ Building strong relationships with media partners, maintaining daily communications and ongoing oversight ➤ Drive new client growth by developing media proposals and strategic marketing plans➤ Leading strategy and planning for national and global clients in healthcare, financial services, manufacturing and other industries. ➤ Ensuring seamless cross-platform integrations, quality assurance, in-market optimizations, and overall analysis.

➤ Leading client strategy and planning initiatives for digital and owned media activations for all agency clients.➤ Driving profitability while overseeing hundreds of successful client campaigns.➤ Developing a strategic vision that supports plans to build an effective and successful digital marketing presence.➤ Ensuring seamless cross-platform integrations, quality assurance, in-market optimizations, and overall analysis.➤ Overseeing online planning and analytics, social media strategy, content marketing, and email/SMS marketing.➤ Driving equitable public engagement, social influencer management, and Centers of Influence marketing.➤ Creating a consistent customer experience with the brand portfolio using a synthesis of effective digital marketing tactics.➤ Leading multiple state and national organizations/companies to the forefront of digital marketing and online strategies.➤ Directing internal agency teams in strategy and execution of social and digital media programs and initiatives.➤ Achieving qualified lead KPIs through digital marketing tactics and innovative lead generation events.➤ Educating new buyers, driving decision-making for engaged users, and fostering repeat business from current customers.➤ Providing robust training to clients and staff to build knowledge and leadership in social and digital media marketing.➤ Creating online digital and social media toolkits for centers of influence partners to extend reach to relevant audiences.➤ Guiding agency on new and emerging social and digital platforms to increase audience relevance and build awareness.

➤ Led digital media, public relations, and marketing teams through campaign planning, implementation, and analysis.➤ Contributed to the agency doubling in size the first three years in both staffing and overall AGI goals through new initiatives.➤ Directed professional growth initiatives for both agency and clients on digital and creative best practices and trends.➤ Expanded digital advertising department by 300%, led beta-testing and initiated content marketing programs.➤ Co-created, developed, and presented interactive virtual, hybrid, and in-person digital summits with Facebook.➤ Built and maintained strong relationships with Facebook, LinkedIn, and Twitter directors on a bi-weekly basis.➤ Attended annual in-person meetings at social media leaders' Chicago offices to keep apprised of new channel updates.➤ Invited by Facebook to be part of the first agency pilot program in Chicago for their new pixel-training workshops.➤ Worked cross-functionally with stakeholders across marketing and sales to drive campaigns and digital initiatives.➤ Refined and executed the community marketing strategy, roadmap, and success metrics in conjunction with marketing.

➤ Led and hired a diverse, talented team of account coordinators and managers and provided account manager training.➤ Assisted with development of managers and senior managers with some oversight over associate-level development.➤ Provided strategic oversight for client engagements, including recommendations related to campaign effectiveness.➤ Maintained P&L within book of business, including overseeing forecasting, margin management, and resource allocation.➤ Developed, motivated, and led team toward the strategic goals of the client while driving upsell opportunities.➤ Recruited by Güd Partners to lead account team and launch new digital media department for the agency and its clients.➤ Drove research, activation, media, PR, creative, and account teams to orchestrate marketing strategies and work plans.➤ Developed detailed scope of work proposals, comprehensive reports, and status updates to guide all marketing initiatives.

➤ Expanded firm to include both marketing and advertising arm through heading all digital and social media strategies.➤ Led digital design, video production, web production, organic and paid social media marketing, and digital advertising.➤ Educated C-Suite marketing and industry executives on the importance of digital and social media implementation.➤ Managed key client relationships at the executive level by providing experienced oversight over tactical execution.➤ Drove innovation and thought leadership in the company by applying a deep foundation of technical expertise.➤ Served as primary point of contact for all campaign decisions, public engagement initiatives, and new media functions.➤ Oversaw and owned a multi-client book of business with millions in monthly managed spend across multiple channels.➤ Drove high-level strategy within book of business while applying a deep knowledge of contracts and SOWs.➤ Recognized by Google as a Google Engage All-Star in 2013 that resulted in providing the firm with official credentials.

➤ Senior Account Manager – Martin Waymire – 2004 to 2008➤ Account Executive – Marketing Resource Group – 2003 to 2004➤ Account Coordinator – Marketing Resource Group – 2001 to 2003➤ Advertising Intern – Marketing Resource Group – 2000 to 2001➤ Cast Member/College Program Graduate – Walt Disney World – 1998 to 2000