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I have spent most of my career in various growth, client services, marketing and corporate strategy roles within the marketing and advertising industry. The summation of my experience has given me the perspective of what drives value for our business and the clients we work with and the expertise to lead with a strategic point of view on the industry. What I love about my job are the talented teams I get to engage with each day, who are motivated and excited to create new and innovative experiences for our clients and their consumers. When I'm not working, you can find me with my two amazing kids... where I'm most inspired and fulfilled to be present in the day-to-day magic, while also constantly looking forward to what is to come.
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Svp, GrowthRazorfish Jul 2022 - PresentNew York, Ny, Us• Oversee growth efforts including: strategic growth planning, relationship management, proposal development, collaboration with marketing on demand generation initiatives, and onboarding of new client relationships • Lead growth efforts within our Innovation and Web3 discipline • Manage strategic partnerships and relationships -
Vp, GrowthRazorfish Apr 2022 - Jul 2022New York, Ny, Us -
Director, GrowthRazorfish Jun 2020 - Mar 2022New York, Ny, Us -
Director, Growth Strategy & MarketingRazorfish Feb 2017 - Jun 2020New York, Ny, Us• Managed Marketing team of over 30 people inclusive of Communications, Marketing Operations, Demand Generation, Thought Leadership, and Events at SapientRazorfish• Led Growth Strategy for the Technology, Media & Telecomms Industry Vertical at Publicis Sapient • Developed Vertical Growth Strategy in collaboration with the Chief Strategy Officer and Business Development/Marketing teams -
Account DirectorRazorfish Nov 2015 - Feb 2017New York, Ny, UsManaged a multi-discipline team to deliver integrated go-to-market product launches and CRM programs for the Mobile division of one of the top Technology companies in the world.• Led account management and strategy across several key client relationships focusing on client retention and growth• Managed account planning and execution in collaboration with internal teams• Oversaw performance and reporting requirements for the account -
Global Chief Of StaffRazorfish Sep 2014 - Jan 2016New York, Ny, UsRazorfish Global was launched in 2014 as the new Publicis Groupe network spearheaded by Razorfish and Rosetta. It was created to combine Razorfish's strengths in technology, media and creative/user experience with Rosetta's customer intelligence capabilities to drive business transformation on a global scale.• Managed corporate strategy in collaboration with the CEO and Executive leadership team amidst high M&A activity and strategic business shifts• Built annual growth strategy in collaboration with CEO and Executive leadership team, and communicated it to senior leadership• Collaborated closely with Marketing to build demand generation discipline as part of priority growth effots• Led all internal communications focused on employee engagement, leadership communications and agency updates -
Manager, Strategic ProjectsRazorfish Aug 2010 - Sep 2014New York, Ny, UsStarting at Rosetta in 2010, one of the largest and fastest-growing independent digital agencies in North America, our offerings were differentiated by its consulting and strategic services focus. In 2011, Rosetta was acquired by Publicis Groupe and operated as a standalone agency. • Managed high-visibility initiatives on behalf of the Executive leadership team• Led M&A efforts, including developing a clear M&A strategy, conducting thorough research and due diligence to identify potential acquisition targets, collaborating with legal, financial, and operational teams on overall process, as well as overseeing the execution of the integration plan post-acquisition• Led the Partnership efforts with IBM to develop a differentiated offering for clients• Managed all Internal Corporate Communications on behalf of the Executive team, including: change management, employee engagement, leadership communication, and internal agency newsletters• Collaborated closely with Marketing and Growth teams to develop brand messaging leveraged for client engagements and events• Managed new business approach and strategy on behalf of the CEO and Executive team
Andrea Owens Skills
Andrea Owens Education Details
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California Polytechnic State University-San Luis ObispoMarketing
Frequently Asked Questions about Andrea Owens
What company does Andrea Owens work for?
Andrea Owens works for Razorfish
What is Andrea Owens's role at the current company?
Andrea Owens's current role is SVP, Growth.
What is Andrea Owens's email address?
Andrea Owens's email address is an****@****ish.com
What is Andrea Owens's direct phone number?
Andrea Owens's direct phone number is +180590*****
What schools did Andrea Owens attend?
Andrea Owens attended California Polytechnic State University-San Luis Obispo.
What skills is Andrea Owens known for?
Andrea Owens has skills like Digital Marketing, Digital Strategy, Strategy, Social Media Marketing, Online Advertising, Integrated Marketing, Social Media, Market Research, Corporate Events, Brand Development, Email Marketing, E Commerce.
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