Acquired by Triller

Responsible for managing club’s day to day venue event infrastructure planning, profit and loss, developing Banc of California stadium events, marketing, budget planning, overseeing event sales activities, securing and negotiating events (other than LAFC), new process and program development, and handling a wide variety of special projects.▪ Maximized revenue via the sales of events utilizing Banc of California Stadium, the Coliseum, and surrounding Exposition Park.▪ Developed and managed P&L for all events (other than franchise home games), integrating the alignment of all applicable revenue and operations-related functions necessary to host events, including product creation, marketing, communications, sales, pricing, and fulfillment.

Directly responsible for overseeing commercial operations, development of annual marketing plan, coordination of public relations, internal sales team, sponsorship activations, partner relationships, venue relationships, and developing short and long-term business plans across the International Champions cup in North America, Europe, Asia, and Australia.▪ Managed internal sales team responsible for ticket sales across all venues. ▪ Responsible for managing brand strategy development, digital, and social media program management▪ Successfully integrated marketing, sponsorship, PR, digital, and social media objectives for ICC Asia and ICC Australia as the tournament expanded globally.▪ Managed a multi-million dollar marketing budget across digital, radio, out of home, print, social, and grassroots responsible for generating ticket revenue globally. And developed relationships with agencies, ticketing companies, local venues, and municipalities in each city to ensure success.▪ Ensured sponsorship activations were fulfilled based on contracts and aligned with tournament brand across over 20 matches globally each year.

Developed an in-venue seat upgrade app which was designed to enhance fans’ event experience at live events - Directly responsible for managing company operations, strategic planning, application development, sales, marketing strategy development, managing key client accounts, client relations, and leading all company initiatives

Responsible for creating the first group sales department by managing daily group sales operations, staff training and hiring, establishing sales goals, sales and marketing plan development, product pricing, group asset creation, client relations, and other sales management-related functions.▪ During tenure, exceeded department sales goals by 33%

Responsible for managing the senior level sales team during the relocation into new Metlife stadium, implementing staff training, establishing department sales goals, handling client relations and customer service issues, implementing game-day duties, and other sales management-related functions.▪ Member of the executive management team responsible for repricing, strategic new stadium initiatives, sales script development, marketing and PR in relation to the consumer sales department, and other high-level decisions. ▪ Serviced an account base of over 2,000 plus handling any issue accounts from the staff▪ Number three overall in sales out of thirty sales representatives in total PSL revenue in the 2011 season

Responsible for assisting in the relocation process of our season tickets holders into the new stadium, completing 80-100 outbound calls each day to NY Jets waitlist members for 2009 season, prospecting for new leads, carrying out face-to-face appointments with potential clients and tours of the building while under construction, engaging prospects using Website Alive online chat application, obtaining referrals, and performing in-game assigned duties.• Top producer for season ticket sales and PSL revenue for the 2009 season• Number two overall for season PSL, club PSL, and upper level sales for 2010• Assisted with the relocation process of our season tickets holders into the new stadium• Prospected new business and serviced current season ticket account base of over 1,000

Responsible for completing 80-100 outbound calls each day, prospecting for new leads, carrying out face-to-face appointments with potential clients, obtaining referrals, cross-selling different products to current clients, and performing in-game assigned duties.• Produced over $150,000 in new business for NBA Suns• Top producer in new business group sales for ECHL Roadrunners and WNBA Mercury• Third highest in total sales for NBA Suns new business team• Top sales for Give the Gift of WNBA Mercury & WNBA Mercury Sell-a-Thon promotions