• Facilitate the development of high-value sponsorships, including stadium naming rights, jersey sponsorships, and brand activations.• Lead prospecting and outreach efforts, identifying brands and decision makers, and initiating conversations aligned with sponsorship goals.• Develop sponsorship proposals, creating tailored pitches and presentations for SVPs and C-suite executives.• Introduce AI-driven tools to streamline prospecting and sales workflows, enhancing efficiency and reach.

• Promoted to manage all marketing efforts for U.S. and Colombia, aligning branding and messaging to strengthen the group’s regional presence while maintaining local market relevance.• Updated branding for the Colombia division, implementing changes across all touchpoints, including website, digital, print, and events, to align with U.S. initiatives.• Manage social media content and strategy for both markets, collaborating with agencies to ensure consistency and quality across platforms.• Lead email marketing campaigns, trade show coordination, and event marketing, including materials creation, vendor negotiations, and on-site logistics.• Oversee agency relationships, approving deliverables and ensuring all marketing initiatives meet the company’s strategic goals and standards.

• Led the complete rebranding of Corpac to reflect its diversification beyond steel products, creating a unified identity that supported the company’s expansion.• Directed the creation of core branding assets, including a new corporate website, promotional videos, and marketing materials, ensuring cohesive messaging across all platforms and touchpoints.• Drove measurable results from the rebranding, including a 278% increase in website traffic and a 566% growth in website engagement, significantly enhancing the company’s digital presence.• Managed competing priorities and consulted with leadership throughout the process to deliver the rebranding on time and within budget, while aligning with the strategic business objectives.• Directed communications and social media, achieving an 18% engagement rate and 31% follower growth.

• Managed end-to-end account operations for multiple brands, from onboarding through product launches, ensuring seamless execution and alignment with business goals.• Increased sales by 20% through data-driven analysis, identifying trends and collaborating with merchandising and marketing teams on targeted strategies.• Built and maintained strong partner relationships, fostering trust and collaboration to enhance retention.• Led cross-functional efforts to coordinate product launches, promotions, and inventory strategies.• Developed strategic plans to address performance challenges, capitalize on market opportunities, and drive sustainable growth for REEF and its partners.

• Supported digital marketing initiatives to enhance online presence within the chemical industry. • Increased LinkedIn followers by 3X and post impressions by 4X through targeted social media campaigns. • Launched co-branded campaigns with top suppliers, boosting visibility and leveraging partnerships.• Developed and distributed a monthly industry newsletter, establishing the brand as a trusted thought leader and expanding the subscriber base to over 100 engaged professionals.

• Assisted in the execution of field studies to research consumer behavior and choice architecture.• Evaluated exams for graduate and undergraduate marketing courses.

• Refreshed the OEM brand by modernizing communications to appeal and capture the attention of our young target audience.• Designed promotional messages and materials on Illustrator and Photoshop, that were distributed on Twitter, Facebook, and Instagram, reaching 1000+ people per post.• Networked with other organizations to increase the number of students attending safety trainings by 70%