The Fed is a trading body for independent retailers, that helps them save/make money and make their business easier. Covering Greater London, I spend 70% of my time on pure new business acquisitions, and 30% managing existing accounts. Main responsibilities:• Selling membership benefits such as card payment solutions, shop insurance, legal covers, fuel cards, PayPoint, Parcel Services, financial services, energy brokerage services, etc, which are available to members, in order to acquire prospective customers into our membership scheme• Self-generation of leads & opportunities through door-to-door, phone contact, cash and carry visits, events, trade shows, customer referrals and face-to-face introductions to increase our market share and brand presence/awareness• Up-sell & cross-sell on new and existing members, using examples and demonstrations of how they could benefit from our membership• Direct management of the relationship between existing members and the federation within the assigned territory• Retention of leaving members (mainly due to shop sales, retirement or both) • Building and managing a strong network of contacts within the retail industry to obtain/create new customer introductions & opportunities for all parties involved• Support the leadership team with recruitment, interviewing & training of prospective/new MDE's, as well as leading the change within the team with new initiatives, and sharing best practice• Liaising with district officials to improve new members' recruitment figures within the assigned territory• Deputised in Senior MDE's absenceAchievements:• Top performing MDE 2 years running • 137% new business acquisition in 2023 with a target 25% higher than in 2022• Over-achieved every KPI since taking charge of the role

Covering Central, SW & NW London, my main responsibilities were:• Identifying opportunities via door to door visits, cold calling & customer referrals, enrolling new agents in key areas to increase WU market share and brand presence;• Initiate and complete the whole enrolment process through Salesforce, while supporting agents to provide the correct documentation in order to be fully compliant with Western Union P&Ps & financial regulations;• Build relationships based on trust with the Agents, ensuring the brand's identity is highlighted and recognized; • Training agents and employees, making sure they are able to utilise the money transfer software in a compliant manner;• Study the best branding for each location and make sure it is delivered and implemented correctly, to maximize business results at the agent’s location;• Provide support to the agent with compliance, banking procedures, customer experience, etc;Reporting to the Area Sales Manager, I managed to be one of the team’s top performers and establish amazing business relationships with new agents, which recognize me as “the western union man” on the territory, despite working remotely with minimal supervision and with all the challenges faced during this historical moment (majority of our target locations being closed due to lockdowns, business owners being stuck abroad, passport renewals difficulties, etc).

Bellavita Expo (Corporate owners 50% Vinitaly & Cibus International) promotes Italian Food & Beverage excellence Worldwide through International Trade Shows, helping customers to open new export channels in their markets of interest. Main responsibilities were:• self-generating leads via active online research and customer referrals to acquire new customers;• meet and exceed revenue quota through upselling and cross-selling;• competitor analysis to identify proposition gaps and use those to generate sales;• manage and develop relationships with existing customers to identify new selling opportunities;• analyze customers needs and, using a consultative approach, advise the best solution/market available for their product;Working in a team of 8, reporting to the Head of Sales and frequently interacting with other departments to maximise proposition reach and effectiveness, I was also involved in brainstorming sessions with other departments that helped overcome the difficulties (travel restrictions) generated by the Covid-19 pandemic and create new products and revenue streams which helped the company staying afloat (Ex. Bellavita online Marketplace).

Developed and progressed through the company from Adviser to Store Manager in prime locations in Central London. Main responsibilities:• Drive team KPIs and directly report them to Regional Manager, in key Central London store;• Lead and assist the sales team by demonstration, best practice, and examples;• Directly manage stock and compliance;• Proactively drive customers into the store through initiatives;• Drive and lead positive change in store, and in the region; • identify individual key growth opportunities and use them to develop team members within the company;• Directly manage team performance and behaviours;• Building and maintaining relationships with local business and public sector entities;Main achievements:• Qualified as one of Top salespeople for the UK (Shop Idol by iSell Mobile 2015 Awards)• Constantly awarded for overachieving KPIs (average 120%-140% vs Target on a monthly basis) • Obtained new business through networking with local business and public sector, whilst maintaining existing relationships

Working in a team of 4, in a store located in the heart of Palermo, my main responsibilities were:• Drive team KPIs and directly report them to the Store Manager;• Lead and assist new members of the team by demonstration, best practice, and examples;• Directly manage stock and compliance;• Proactively drive customers into the store through marketing initiatives;• Drive and lead positive change in store;• Building and maintaining relationships with local businesses, public sector entities and local consumer customers;• Maintain the shopfloor at the highest standards, including correct POS implementation;Main achievements:• Projected co-marketing initiatives, whereby after 3 months the store had the highest revenue in the region with a 155% vs target;• Developed new company business (broadband) with major accounts and Public Sector organizations within the region;• Built relationships with SME owners through meetings and networking beyond these;

Covering West Sicily, working under the Vodafone partnership, my main responsibilities were:• self-generation of leads using Salesforce, door to door visits, customer referrals, online research, marketing initiatives or simply watching business advertising around the assigned territory;• achieve and exceed the targets on 10 different KPIs;• manage and develop relationships with existing customers to identify new selling opportunities;• complete the activation process using Siebel, while supporting customers to provide the correct documentation and maintain high standards of compliance;• train and assist new members of the team; Main achievements: • Constantly delivered 120-130% vs target on all KPIs;• Grew existing customer based in the assigned area by 15% year on year• Created and implemented new initiatives to boost leads generation;• Recognized as one of the Top 3 BDM in the region based on performances;

Covering West Sicily, my main responsibilities were: • self-generation of leads using Salesforce, door to door visits, customer referrals, online research, marketing initiatives or simply watching business advertising around the assigned territory;• achieve and exceed targets on both new activations and upgrades with specific focus to Business Broadband (newly launched product at the time);• manage and develop relationships with existing customers to identify new selling opportunities and generate referrals leading to new customers acquisitions;• support customers to provide the correct documentation in order to help the Backoffice team to maintain high standards of compliance when activating the services;• actively recruit & train new Sub-Agents/Agencies; • lead the team by example, demonstration and best practice;Main achievements:• delivered first-hand the biggest partner agent contract to date in the whole Area South (Nielsen) with activation of approx. 200 new connections between voice, mobile broadband and business broadband (One Net Enterprise) the customer is still active these days and I still have a great relationship with her despite no longer working for Vodafone Italia;• Constantly overachieved on all KPIs, 140% vs yearly revenue target;• Left behind a great legacy of new highly performing Agents with the company (ex. sub-agents);• Created a system to incentivise customers to refer their business partners/friends to increase our revenue streams;• Created a telemarketing call centre that provided appointments to the team;

Main responsibilities:• Establish and manage great relationships with existing and new business partners;• Negotiate and obtain marketing budgets and company bonuses based on ambitious targets;• Actively manage the whole sales channel, as well as internal call centre and Backoffice team to ensure activations, reporting, telesales & appointments targets get achieved on time;• Direct responsibility over 4 regional managers, 3 back office and 8 call centre resources and indirectly over 34 Business Development Managers;• Inspired the sales force by leading through example and demonstration during periodical visits;Main achievements:• Developed and progressed through company from Business Development Manager to Head of Business Sales.• Doubled previous year’s revenues after taking charge of the senior position• Added 2 new business partners and negotiated a third partnership that came to fruition just after I left;• Expanded territory coverage recruiting structured sub agencies in other Italian territories;• Increased back office and call centre efficiency retraining all employees, sharing best practice, examples, including periodical reports and tracking their performances on a daily/weekly/monthly basis and spending time with them to analyse and improve their work;• Trained and progressed 3 Business Development Managers into Regional Managers positions as the company started its expansion;• Left a long standing legacy in terms of day to day work organization, structure and performances;