Ensuring the adaptation of the global Marketing Strategy - Adapt and implement corporate/global and regional PR and Event Programs - Develop and deploy local projects validated by the Zone - Execute and adapt International creative and guidelines to local needs and local media - Provide strategic and tactical support to the market and establish the Nespresso Brand as the ‘icon of perfect coffee worldwide’ in the marketBuilding Brand Awareness and ensure Brand PositioningDefine and translate CRM and Consumer Insight Studies into relevant Actions - Leverage all corporate tools and research at the regional/local level to translate all consumer insights into strategy and competitive advantages for the market - Establish an integrated marketing activity plan for the market inclusive PR, Events, consumer (club) and Office Coffee Services, Advertising, CRM to support the brand and product plan - Manage the calendar of communication (MGM, promotion activities, new launches) to Nespresso club members - Provide support and manage all Media, Brand Communication, PR and Events related activities in the market in line with International guidelinesE-Commerce - Propose and manage all digital initiatives (including web-related, social media and online) - Maximize Nespresso’s on-line distribution through all viable internet vehicles, portals and sites - Increase direct distribution Budget Management

Launch of new natural origin brand (NUXE) on the czech and slovak market Global marketing strategyGlobal budgets and 5 years plans
Marketing plan
Media plan and PR activities
Forecasts

Animations and promotions
Marketing,sales and costs analysis
Preparing reports and presentations

Define and implement medical strategy and build the medical image for dermocosmetic brands: La Roche-Posay, Vichy and InnéovRecruit, develop and manage the team of 12 medical sales representatives and 2 Area ManagersIncrease brands' market share in prescription from dermatologistsBuild strong relationships with czech and slovak dermatologistsManagement of medical projects (Skin cancer has no season, Euromelanoma day,...)Organizing congressesMedical marketing budgetDistribution opening

Launch of new organic brand (Sanoflore) on the czech and slovak market Global marketing strategyBudgets and 3 years plans
Marketing plan
Media plan and PR activities
Forecasts

Animations and promotionsGlobal Budget
Marketing,sales and costs analysis
Preparing reports and presentations
Managing the team of brand managers

Global marketing and media strategy for Czech republic and Slovakia
Budgets and 3 years plans
Launches of new Vichy lines/products Launch of new brand Innéov Nutricosmetics 
Marketing, sales and costs analysisMarket analasis
Preparing reports and presentations
Managing the marketing team

Global marketing strategy
 for Czech republic and SlovakiaMarketing plan
 and PR activities
Marketing budget
Launches of new products and lines
Animations and promotions
Sales and costs analysis
Preparing reports and presentations

Marketing plan
Launches of new lines and products
Marketing analysisProduct 
forecast

PR activities
Preparing reports and presentations

Launch of new brand on the market Market analysisDistribution openingProduct forecastPR activitiesAnimations and promotions