- Planning of digital campaigns for customers on the main communication channels (Google Ads, Social ADV, Email Marketing and others), monitoring and analysis of the main Kpis- Management of the interface with the Customer Base, aimed at seizing the best business opportunities at company level and identifying and/or anticipating the needs of the same with activities of Up/Cross - selling on new features of product and service- Continuous relationship with the various stakeholders in order to achieve the objectives set in terms of performance and revenue- Performance monitoring and support to the Customer Base for the correct use of the Saas platforms used (CRM, CMS) anticipating improvement and optimization processes.

- business planning for email marketing strategy for companies, agencies and media centers.- Supervision of the implementation of the plan through specific initiatives to achieve the objectives of the strategy-Analysis of the market and competition-Identification of possible business opportunities and business development activities with focus on companies in the Italian territory-Supervision of operational processes and coordination of the execution of specific activities, with particular attention to budget and achievement of results-People management, as well as related training and performance monitoring

-Managing clients active in portfolio and analysis campaigns linked to them on foreign and national markets-Analysis and development of prospects in the reference areas, with creation of ad hoc benchmarks-Involve and coordinate all relevant stakeholders for the success of the customer development project. Drafting of presentations, contracts and forward reports.-Work planning to achieve quarterly turnover targets-Consulting and support on digital direct marketing, strategy and data management projects, with up/cross-selling business planning

-Active customer management and analysis of campaigns linked to them on foreign and national markets-Vertical reference : Finser (Banking, Insurance, Financial Services), Utilities (Energy & Telco), RECOM (Retail & E-commerce), Pharma and TTH (Tourism, Travel, Hotellerie)-Prospecting activities, partnerships, and management of active collaborations with Agencies and Media Centres.-Collaboration with the New Business Department for outbound and inbound activities -Collaboration with the Marketing Department to implement the activities of Lead Generation through DEM campaigns and ad hoc communications for each industry and country of reference -Work planning to achieve quarterly turnover targets

Digital Account Strategist at the ETO Team Google Italy. Creation activities,monitoring, analysis and optimization of advertising campaigns on Google platformAds (Search, Display,Video, App, Shopping). Analysis of trends, verticals, funnel, customer journey and dataconversion

Attività di Sales Account/Teleselling/Back Office su clientela B2C/B2B

Attività Pre/Post Sales in ambito mobile B2C/B2B