Developed strategies for all M7 properties and led the team through implementation of creative and omni-channel marketing and sales campaigns (digital, social, influencer, email drip and traditional).• Instrumental in developing the retail brand and driving profitability while creating the brand tribe and fans (fans are a brand's return customers).• Developed a brand vision and tone of voice for each consumer and spoke to each via social, influencers, PR, and events.• Designed edgy (but connectable) brands that can grow into new markets & consumers for long-term growth.• Drove creative content creation and campaigns based on consumer and market insights (executed multiple surveys).• Directed the team in go-to-market plans and strategies for the brands, launch plans, product news, event, and promotion plans.• Build and implemented Trade Marketing strategies.

• Managed website and software production with special attention to UX. • Directing marketing account team in creating experiential plans, strategy, contracts, budgets, projections, and marketing client reports.• Writing strategic marketing plans and campaign strategies that demonstrate a creative approach; tailor unique strategies to client needs and goals.• Promote great work across my team while providing guidance and leading cooperation.• Run multiple accounts simultaneously, including marketing communication plans, client expectations and staffing to ensure projects are delivering proper ROI within client contracts.• Creative insight and produce videos

TRADE MARKETING FOR ELEMENT SKATE AND PROMOTED TO BILLABONG WOMEN'S• Created and implemneted global trade marketing strategy to align with brand KPIs and collaborate on product development• Managed design, sales, and retailer partners to build sales promotions, GWP, advertising, signage, and sales tools to push sell through, drive traffic and build brand awareness• Managed and organized budgets to ensure spending delivers proper ROI• Directed team in time management and on global go-to-market (GTM strategies) and field deliverables• Utilized team to further relationships with global wholesale accounts and consumer perception of brand identity• Developed a budget that ties back to retailer spending by account to ensure that we are spending appropriately with investment and track ROI • Developed social media and retail marketing strategy and saw it through implementation• Collaborated with design, sales, and retailers to build sales promotions, advertising, signage, and sales tools to push sell through• Created sales presentations complete with seasonal stories and calendar with detailed marketing initiatives and action plans• Directed trade show booth visuals and managed the logistics of activation• Developed my yearly plans and created a budget based on need for POP, advertising, events, travel, sales meetings, trade shows, and fixtures. I monitor and maintain the budget• Created a fixture program that rolled out February 2016• Created an internal website to house all seasonal assets for sales reps and retailer access• Developed musician seeding and in-store events program that has net the brand 20+ promoted organic social posts• Strategized and executed a targeted direct response social plan and monitor ecom ROI in addition to create and promote relevant content.• Developed brand look in the retailers environment in the Americas and Europe - different looks while staying on brand and on strategy

MARKETING PRODUCTION, DIRECT MAIL, AND VENDOR RELATIONS• Created and implemented marketing strategies based on our need to communicate with the constantly changing youth market. Presented marketing plans with promotion recommendations to drive store and ecom traffic. Analyzed sales data and developed plans based on trends• Supervised the annual Tilly’s marketing budget. Negotiated all deals to ensure the most coverage at the best value. Evaluated and sought out media opportunities. Developed relationships with marketing and printing partners internally and externally• Wrote social media, press releases, board meeting marketing updates, radio, and point of purchase copy• Directed and implemented store events designed to drive traffic and build Tilly’s brand• Managed all direct mail including mailings lists, creative, schedule, and budget• Collaborated on all print collateral from concept to store delivery. Directed vendors through the process to ensure all specifications were met on time and on budget• Plan and execute photo shoots for print and ecom lifestyle• Coordinated the seven catalogs Tilly’s publishes each year and went on press to confirm the output quality is up to Tilly’s standards

• Account management, developed cable TV and digital (xfinity.com) strategic branding marketing plans, brand building• Sales team trainer; cold calls, setting qualified appointments, conducting detailed needs analysis, and building and presenting marketing plans• Budget management, new business development, building client relationships, project management• Developed and presented effective multi-media marketing campaigns based on client’s goals and ROI expectations. Set proper expectations• Managed the details and provided a creative consulting on set. Developed and maintained CRM integrity. Exceeded budget and new business goals

• Owner of Good MuffinCakes. Supply restaurants, cafes, and special events with wholesome and delicious desserts. Specialized in vegan treats.• Kenmore Agency; Concert touring marketing, soliciting and planning sponsorships while creating and implementing social media marketing programs. Developed and managed social media.• Acoustic Technologies; Marketing and Sales Director– Create a marketing strategy with a 12-month plan. Developed a sales force at the Boston office and in the field by building a dealer network. Developed Google search optimization plans. • Cove School PTA; Fundraising Chairperson 2009, VP 2010

• Managed and built brands using a multi-media model for various accounts. • Designed and conducted surveys to precisely identify targets and goals. • Developed marketing plans by analyzing research data, survey findings, and the client’s ROI expectations.

• Guided marketing on new business pitches. • Presented large scale marketing plans to individuals as well as groups of highly influential decision makers.• Managed budgets and client negotiations

• Managed, developed, and researched media opportunities to achieve the clients brand and sales goals.• Supervised monthly print, radio, and outdoor creative development and media placement for the mid-west, southeast, and New York market for the Nextel Communications account.• Directed creative production, media budgets, and monthly billing for my markets.• Managed client relations and set expectations.

Sell and consult customers and regular clients.