Andrea Pirrone Email & Phone Number

Milan, It

Milan, Lombardy, Italy

Milano, Lombardia, Italia

Milano, Lombardia, Italia

POSITION: E-merchandiser daily implements the digital strategy in collaboration with E-category Manager, ensuring the web customer has an omnichannel identity journey.MISSION: Increasing sales performance and website profitability by optimizing the presentation of products, content, and services to improve the customer experience in line with the customer journey.ACTIVITIES AND BEHAVIORS:- Daily implementation of the digital strategy decided by the Market team and E-category Manager ( ex: navigation - tree structure - new ranges). Ensuring consistency of catalog ordering, website tree structure, pedagogical filters and meshing.- Ensuring optimization of the web customer journey with an omnichannel view.- Ensuring publication, visibility and updates of Product offer (ex: catalog cleanup, product details page quality).- Supporting taxonomy team in populating search expertise nodes and product optimization. (Semantic cross selling-upselling).- Ensuring good results on internal and external search engines (relevant pages, "no results") in synergy with the SEO team.- Develops strategy for family tree structure, photo sorting, variants and new page templates- Contributing to the effectiveness of the digital publication of Business Operations.- Building own digital strategy and sharing it with stakeholders in planned rituals.- Collaborating with the marketplace team to implement new categories, ensuring consistent navigation.- Managing relationships with Product Data Specialists (help define templates, web tabs, etc.) and Brand Coaches- Improving the data quality.

Alessandria, Piemonte, Italia

University Internship.I was involved in: - Marketing plan creation- Data analysis.- Periodical reports creation.- Creation, management and optimisation of online advertising campaigns on the main platforms. - Company's social profiles management (creation of editorial plan, content design and publication).

Londra, Regno Unito

Work experience during exchange year in UK.Beginning as a bartender, I achieved the position of team supervisor and i was involved in:- Team management- Shift management- Budgeting- Weekly goals monitoring- Reporting

Online Program, Ecommerce Management

Bachelor'S Degree, Corporate Communication And Public Relations

Master, Social Media Advertising

Diploma, Administration, Finance And Marketing