Andrea Purcell Email and Phone Number

1. Assist in Report Review • Review and analyze performance reports of over 30 visual merchandisers across Walmart stores. • Identify trends, areas of success, and opportunities for improvement in visual merchandising practices. • Provide insights and recommendations based on client standards and performance metrics. 2. Coach and Review Merchandising Techniques • Conduct regular coaching sessions to enhance merchandising skills and techniques in alignment with Walmart’s visual standards. • Provide constructive feedback to visual merchandisers, ensuring consistency and high-quality execution across all stores. • Collaborate with team members to refine product placement, presentation, and customer flow strategies. 3. Leverage Past Experiences to Advance Visual Setups • Use prior experience in visual merchandising to develop innovative setups that align with Walmart’s brand strategy and goals. • Apply proven techniques to improve the aesthetic and functional appeal of merchandise displays, ensuring they are both visually engaging and customer-centric. 4. Drive Visual Effectiveness through Directives • Create and distribute clear, actionable directives for visual merchandisers to follow, ensuring consistency across multiple locations. • Develop visual merchandising guidelines that are scalable and adaptable, supporting team members in executing Walmart’s brand vision. • Regularly update directives to reflect seasonal changes, new product lines, and evolving customer preferences.

• Held a partnership position within Walmart’s “Store of the Future,” overseeing remodel executions forthe apparel department to enhance the in-store experience.• Set up furniture displays following Walmart Vignette directives, ensuring a cohesive and attractivepresentation of home goods.• Managed seasonal and weekly mannequin changes based on product sales trends, as well as theimplementation of seasonal graphic changes and updates to maintain store relevance.• Elevated and created strong visual setups within the apparel department, driving increased appeal andcustomer interest in key apparel brands.• Collaborated with apparel leads to implement floor changes and resets, optimizing product placementand improving overall customer flow.• Traveled to newly remodeled stores to execute mannequin setups and ensure consistency acrosslocations.• Assisted in training new visual merchandiser, contributing to the development of a skilled visualmerchandising team.

Lead vendor rep for various brands including IZOD, Dockers and Levi’s. Visit both Monty and quarterly to set floor to planograms, recover and restock departments if needed. Build relationships with store personnel to connect brand with customer base and increase sale through.

Allocated 70% of time to coaching and mentoring teams to achieve company standards formerchandising, visual setups, and project execution.• Oversaw key departments including women’s, shoes, beauty, and accessories, ensuring alignment withcompany merchandising guidelines and objectives.• Played a critical role in helping the store exceed yearly sales, credit, and attrition goals through strategicplanning and hands-on leadership.• As duty manager, spent 30% of time driving sales and enhancing customer service, while also focusingon credit card acquisition and customer loyalty programs.• Provided upper management with regular feedback and recommendations on improving storeperformance, including strategies for increasing attrition rates, boosting credit applications, andoptimizing merchandising and sales processes.• Collaborated with cross-functional teams to ensure timely and efficient merchandising push-through,meeting deadlines for new product launches and seasonal resets.

• Committed to building a strong customer base for the Charlotte market, leading the store as the firstlocation in the area for the owner.• Built and nurtured relationships with local marketing experts to drive brand awareness and increasebusiness opportunities.• Assisted the owner in successfully opening four additional locations in the North Carolina aera and tookon management responsibilities for those locations while training new management teams• Established and implemented visual merchandising standards across all locations, ensuring consistencyand driving business growth.• Focused on creating and leading strong sales teams in every location, prioritizing a fun, upbeatcustomer service experience to enhance customer satisfaction.• Trained sales teams to act as stylists, driving sales through complete outfitting and offering customersversatile options for various occasions.• Worked closely with the owner to build a strong market presence in new areas, leveraging localknowledge and strategic partnerships.• Managed all operational procedures including payroll, inventory management, and the implementationof store policies.• Developed and customized store policies and procedures based on the owner’s vision and businessobjectives.• Handled all aspects of recruiting and hiring for the local store, ensuring that the team aligned with thecompany’s culture and service standards.

Merchandise Team Lead2015-2016Managed the merchandising teams for home, kids, men’s, and lingerie departments, ensuringalignment with company standards and optimal product presentation.• Collaborated closely with sales managers and district leaders to ensure the proper execution ofcompany-wide merchandising strategies.• Trained teams on effective visual execution and floor sets, enhancing customer appeal and improvingthe flow of products from new arrivals to clearance.• Leveraged proper merchandising techniques to drive significant sales growth, including a 37% increasein the men’s department and a 21% increase in the home department

Visual manager over highest volume store in company Executed merchandising, marketing, and floor set duties Ran and maintained sales floor Completed floor changes, gridding, and marketing changes Markdowns and store inventory Facilitated floor sets with and without store manager Visual transformation by updating windows, tables, and fixtures based on company directive Train associates in outfitting, process of shipment, and creating gondolas based on customer response Ran sales floor; with training of customer service; driving sales, and completing outfits Maintained a consistent 20% conversion of customers as sales manager Trained and traveled to area stores lacking management, also high volume; helped complete visuals, and reset marketing per company directive Train and guided new associates on sales floor

Mens’ Levi’s shop full time merchandiserTrained Sales associates on product and sale techniquesBoth sales floor and merchandising responsibilitiesCreated Visual displays and outposts in Mens’ storeMaintain sales floor; set to plan by planogramDrive sales through sales associates knowledge of productsTrained other Levi’ handlers in the districtSales; +26% to plan (2012) +31% to LY $150000 increase to LY58% of Levi Market share in RDU area#1 Dept. in store and District (2012 and 2013)