• Developed and maintained marketing automation processes, procedures, SLA’s, programs and technical processes and workflows in marketing automation platform• Oversee integrity and quality of marketing data. Create and manage data cleansing programs in Marketo. Support list imports and marketing activity tracking to ensure input of quality data• Manage all API integrations with Marketo (Zoom, SplahThat, Engagio, Everstring, MS Dynamics)• Create, build and execute marketing programs in Salesforce/Microsoft Dynamics and Marketo. • Collaborate cross-functionally with integrated marketing and campaign teams to launch and execute a variety of B2B, ABM and demand generation programs, including content syndication, digital campaigns, regional events, webinar management and tradeshows. • Manage all assets for both digital and email campaigns, which includes webinars, whitepapers, datasheets, and case studies.• Developed and implement a target account strategy to support growth initiatives across our global customer and prospect base.• Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.• Developed messaging and content targeted to enterprise B2B buyers across personas and key verticals including HLS, Manufacturing, Telco and Finserv• Manage CAN-SPAM and GDPR compliance

• Collaborate cross-functionally with integrated marketing and campaign teams to launch and execute a variety of B2B marketing campaigns and demand generation programs, including content syndication, digital campaigns, and regional events. • Refined the email marketing process by gathering industry best practices and assuring the legal compliance requirement process was integrated• Strategize and drive best practices to improve database quality with both internal stakeholders and 3rd party vendors by providing ongoing training and creation of internal documentation for reference.• Report, track and analyze campaign performance proving success in strategies and ROI

• Marketo and Dynamics administrator• Refined the Email marketing process by gathering industry best practices and assuring the legal compliance requirement process was integrated• Report, track and analyze campaign performance proving success in strategies and ROI• Support the Global sales teams with campaign/flow creation, list pulls and demand generation, continuously bolstering attendee list and repeatedly exceeding attendance targets

• Provide Marketo administration for a fast growing start-up with over 1M records• Support the Global sales teams with campaign/flow creation, list pulls and demand generation, continuously bolstering attendee list and repeatedly exceeding attendance targets• Create HTML templates for communications including event invites, external newsletter and select internal executive communications• Provide ancillary support the Digital Marketing Team

• Schedule and coordinate candidate phone screens, interviews and meetings in varying time zones and act as first and primary point of contact on day-of-interview, professionally handing all scheduling changes • Utilize web-based applicant tracking system to track recruiting efforts, maintain candidate data and generate reports• Managed office operations by proactively anticipating constituent needs and ensuring seamless day-to-day operations• Organized weekly events aimed at enhancing company culture

• Helped coordinate Marketo email campaigns, events and tradeshows, and lead management strategy• Facilitated project reporting and presentations• Answered all in coming phone calls, scheduled meetings and travel accommodations