Andrea Rayburn

Andrea Rayburn Email and Phone Number

A Seasoned Content Professional @ Idaho Department of Commerce
boise, idaho, united states
Andrea Rayburn's Location
Boise, Idaho, United States, United States
About Andrea Rayburn

I thrive on the dynamic intersection of creativity and organization. As an experienced content professional, I've honed my skills in content management and strategy to streamline processes, enhance collaboration, and drive measurable results. From ideation to publication, I focus on creating meaningful and relevant content that aligns with brand identity and business objectives.

Andrea Rayburn's Current Company Details
Idaho Department of Commerce

Idaho Department Of Commerce

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A Seasoned Content Professional
boise, idaho, united states
Employees:
53
Andrea Rayburn Work Experience Details
  • Idaho Department Of Commerce
    Tourism Specialist, Content And Creative Strategy
    Idaho Department Of Commerce Jul 2015 - Present
    Boise, Idaho, United States
    • Manage all Visit Idaho-owned editorial efforts, producing at least 100 blogs annually.• Utilize project management skills to implement and launch marketing initiatives for internal efforts and agency-created work. • Develop niche programming around culture and accessibility to increase brand awareness and bring new narrative voices to the Visit Idaho brand.• Vet and contract all freelance writers, photographers, videographers, and content creators for collaborations resulting in marketing assets for digital and print.• Editor-in-chief, Official Idaho Travel Guide (2019 – 2024).• Executive Producer of Visit Idaho’s YouTube series, Epic Idaho.• Comply with state and federal regulations for use of public funds.• Research and collaborate with subject matter experts on industry trends to create content for Visit Idaho.• Lead the creation and implementation of new contract templates and reporting guidelines for freelance and content creator collaborations to optimize deliverables for the brand and expand protections for all parties.• HSMAI Silver Award Winner, Corporate Social Responsibility Category, Collaboration with NativesOutdoors.
  • Kboi 2News
    Supervising Producer
    Kboi 2News Jul 2013 - Jul 2015
    Boise, Idaho, United States
    • 2015 Emmy nomination: Best Daytime/Morning News (Markets 81+)• Manage two hours of daily live news content and supervise staff of 20• Research, write and edit daily scripts for daily newscast• Lead daily editorial meetings• Write, produce and execute quarterly 30-minute special on public issues• Coordinate with Web Manager to follow best practice guidelines for various social media platforms• Coordinate and lead special projects through to completion• Establish and maintain community relationships• Manage long and short-term projects with in-house staff and outside partners
  • Kboi 2News
    News Producer
    Kboi 2News Oct 2010 - Jul 2013
    Boise, Idaho, United States
    • 2013 Emmy nomination: Best Evening News (Markets 81+)• Produce daily live 30-minute newscast under strict deadlines• Act as a community liaison and engage with community groups such as Make-A-Wish, American Heart Association and the National Multiple Sclerosis Society• Idaho Press Club Honors: Best Online Only Program
  • Idaho Department Of Health And Welfare
    Administrative Assistant
    Idaho Department Of Health And Welfare Nov 2009 - Jul 2010
    Boise, Idaho, United States
  • Ktrv Fox 12
    Morning News Producer
    Ktrv Fox 12 Apr 2008 - Oct 2009
    Nampa, Idaho, United States

Andrea Rayburn Education Details

Frequently Asked Questions about Andrea Rayburn

What company does Andrea Rayburn work for?

Andrea Rayburn works for Idaho Department Of Commerce

What is Andrea Rayburn's role at the current company?

Andrea Rayburn's current role is A Seasoned Content Professional.

What schools did Andrea Rayburn attend?

Andrea Rayburn attended University Of Idaho.

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