- Responsible for transitioning all media planning and buying from a local advertising agency to managing in-house- Developed strategic marketing campaigns for Comcast’s West Palm Beach Region through Direct Mail, TV, Radio Digital, Newspaper, Cross Channel, and Outdoor and other non-traditional opportunities and parternships- Developed and executed targeted media plans to reach connect goals for Residential TV, Internet, and Voice, and all Comcast Business Services.- Evaluated and developed sponsorship/event marketing opportunities for Residential and Business Services- Researched and analyzed competitive plans and industry trends in order to proactively adjust positioning, offers, and media mix- Developed post campaign metrics in order to evaluate the effectiveness of campaign tactics.

Took on additional responsibility to supervise one of the agency’s largest accounts. Work consisted of developing and executing advertising/marketing plans and on-site promotional events for The Seminole Hard Rock Hotel and Casino’s, in Tampa and Hollywood, FL, The Seminole Casino's in Hollywood, FL, Brighton, FL, and Immokalee, FL, Hard Rock Live, and Seminole Paradise Retail Shops. - Lead in managing the fiscal budget and media allocation. - Lead in the development and execution of the first Hispanic and Caribbean marketing strategy for the Seminole Hard Rock Hotel and Casino- Planned and placed the Miami market Hispanic buys- Supervised Media Buyers, Account Executives, Media Coordinators, and Traffic Department - Researched and analyzed competitive plans and industry trends - Worked with celebrity management and publicists to arrange on-air public relations efforts- Developed and executed creative traffic-driving promotions and sponsorship/event marketing opportunities - Established and maintained relationships with local media vendors