Andrea Reynolds work email
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As the VP of Growth at Meredith Corporation, America's largest digital and print publisher, I led the digital strategy and execution to grow audiences, first party data, brand engagement, and retention across multiple platforms and brands. Over my 20+ year career I have a breadth of leadership and operational experience in growth marketing, audience development and lifecycle marketing and have a proven track record of driving profitable revenue growth and leading high-performing teams.I am skilled in team management and optimizing cross-functional organizational structures. I have built and coached high-performing teams of growth marketers, analysts and product managers and fostered a culture of collaboration, innovation, and customer-centricity. I am passionate about leveraging data, insights, and experimentation to create and optimize growth strategies and tactics that enhance the user experience and value proposition while increasing LTV.Outside of work I'm passionate about sports. I love all competitive sports particularly volleyball. I'm also very invested in the changing landscape of women's sports and the potential for it to elevate and expand opportunities for women and girls in and around sports. I also love the outdoors and am an avid biker, walker and hiker having completed several of Colorado's 14ers! Expertise: Growth strategyLifecycle marketingAudience acquisition and retentionFirst-party data collectionEmail marketingSocial media optimizationData AnalysisHiring and building teams
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Head Of CrmEcoatm GazelleDes Moines, Ia, Us
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Vice President, GrowthMeredith Corporation Jul 2017 - Jan 2021Des Moines, Iowa AreaLed growth strategy, operations and digital marketing functions to grow digital audiences, first party data, and business performance contributing to 20% growth and nearly 7 billion user sessions across 20+ brands. Steered teams through radical operational and strategic changes during Meredith Corp.'s acquisition of Time, Inc. and architected the organization's first Growth team. -
Senior Director, Audience DevelopmentMeredith Corporation Jul 2014 - Jul 2017Des Moines, Iowa, United StatesExpanded role beyond Audience Engagement to include Audience Acquisition efforts including onsite marketing, paid acquisition and partnerships to drive 6+ million registered users annually. Spearheaded creation of customer lifecycle reporting and analysis efforts to optimize acquisition sources and accelerate growth, profitability and LTV overall.
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Director, Audience EngagementMeredith Corporation Mar 2012 - Jul 2014Des Moines, Iowa, United StatesExpanded role to lead, build and operate a centralized social media team to grow branded social media audiences and define business KPIs. Overachieved audience, engagement and traffic goals by over 50% in one year while continuing to expand email program's depth and reach.
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Associate Director, Audience EngagementMeredith Corporation Sep 2007 - Mar 2012Des Moines, Iowa, United StatesExpanded the email program to new levels including growth of an email newsletter program to drive incremental site traffic, automated email marketing campaigns and optimized transactional email streams. Innovative use of data modeling and CRM integrations drove robust targeting and automation focused on maximizing use of the database across the entire Meredith network of 20+ brands with a small centralized team.
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Email Marketing ManagerMeredith Corporation Nov 2005 - Sep 2007Des Moines, Iowa, United StatesGrew YOY subscription sales and revenue across 15+ titles by maximizing response from Meredith's email database through A/B testing, data analysis and modeling and innovative CRM and email personalization strategies.
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Senior Client Relationship ManagerRelationship Marketing, Inc 1996 - 2005Des Moines Metropolitan Area, Iowa, United States
Andrea Reynolds Skills
Andrea Reynolds Education Details
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Marketing & Management
Frequently Asked Questions about Andrea Reynolds
What company does Andrea Reynolds work for?
Andrea Reynolds works for Ecoatm Gazelle
What is Andrea Reynolds's role at the current company?
Andrea Reynolds's current role is Head of CRM.
What is Andrea Reynolds's email address?
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What schools did Andrea Reynolds attend?
Andrea Reynolds attended Reforge, Wartburg College.
What skills is Andrea Reynolds known for?
Andrea Reynolds has skills like Email Marketing, Digital Marketing, Direct Marketing, Digital Strategy, Database Marketing, Online Marketing, Social Media, Web Analytics, Digital Media, Integrated Marketing, Content Strategy, Social Media Marketing.
Who are Andrea Reynolds's colleagues?
Andrea Reynolds's colleagues are Senetriece Lett, Alan Lin, Beatrice Sanchez, Christal Harrington, Joshua Beemer, Phd, Paulo Leyva, Raul Merchan Alzate.
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Andrea Reynolds
Boston, Ma
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