-Support Marketing Director in the development, execution, and analysis of omni-distibution marketing programs and strategies to increase market share, growth opportunities and drive elevated in-store consumer experience-Work closely with sales leadership and account leads to maintain relationships with retailers and mall partners, develop business strategies, capitalize on growth opportunities, and minimize potential risk factors-Maintain 360 communication with field sales on animations, events, and launches-Work with account leads and regional boutique directors to ideate and implement brand specific high-touch in-store events-Manage all events and brand partnerships across 200+ wholesale doors and 30+ boutiques-Collaborated with E-Retail Digital Manager to manage online partnerships and marketing opportunities to build and maximize online visibility and sales growth-Partner with E-Retail Digital Manager in the creation of an integrated digital co-op strategy across retailers to drive awareness and engagement while maintaining ROI-Partner with E-Retail Digital Manager to enhance the customer experience across all omnichannel touchpoints with a strong focus on identifying new, targeted sampling opportunities, measure effectiveness, and report post-program findings-Prepare and present marketing plan twice annually to all wholesale partners and retail teams and manage follow-up planning to create and execute a full 360 marketing program by retailer-Created and launched brand new event and partnership processes and guidelines for wholesale and boutique teams-Manage trade marketing budget covering events, visual co-op, digital co-op, and other relevant expenses to ensure strategic and efficient marketing spend

-Planned and executed 3 Tier A launches and animations for 4 seasonal KCPs in partnership with Senior Manager and Global marketing team-Managed all touchpoints of paid media campaigns for 3 Tier A launches and 4 seasonal KCPs-Created comprehensive competitive analyses of internal and external benchmark brands to ensure continuous updates for best-in-class executions-Developed and executed marketing support initiatives to drive core base business products in partnership with Digital Manager and Field Sales teams-Planned and executed events across 350 doors for 3 Tier A launches and 4 seasonal KCPs-Oversaw temporary and permanent merchandising and planograms for 3 Tier A launches and 4 seasonal KCPs in partnership with merchandising teams and design agencies-Managed and supported the professional development of 3 interns leading to all 3 securing full-time permanent marketing roles across luxury beauty and fashion-Ongoing business analysis and reporting for fragrance category-Monthly forecasting, budget management, and E&O management-Managed development and growth of marketing intern in partnership with department colleague

-Full ownership of all team logistical/operational needs, collateral & sampling program budget planning, and NPD/CUBE internal and competitive reporting-Created and briefed digital content and copy for retailer.com, digital co-op media, and paid social campaigns-Working closely with retail planners and sales development to ensure retailer needs are met through all sampling, promotional, and digital programs-Main person of contact for Education team-Managed asset and content requests-Main person of contact for Creative team-Full ownership of all content requests-Reviewed and proofed all content before final release-Managed deliverable timelines and asset needs in partnership with global marketing team-Managed full scope of US Promotional strategy and execution for Diesel, Paloma Picasso, Guy Laroche, and Cacharel up through their transition to the LID North America team