Carlsberg Group is a global brewer. Founded in 1847 by J.C Jacobsen, the company's headquarters is located in Copenhagen, Denmark. The majority owner of the company is the Carlsberg Foundation. Carlsberg Group is opening markets in America and I am Marketing Manager for Chilean Market. Reporting locally to Country Manager and globally to commercial group Marketing Manager.My Main responsibilities here are:Development and execution of the annual and long-term strategic plans by identifying and turning consumer/brand insights into actionable programs that have a beneficial impact on the growth of the brandsLaunch new brands and strategic projects in the country being marketing responsible for Carlsberg, Blanc and Tuborg in ChileLed brands P&L, delivering profitable solutions through long term marketing plans integrating traditional and digital media, PR communications, brand experience and trade.Development and implementation of brand activities across all touch points with special focus on• Drive digital branded content and social media plans together with PR campaigns with strong focus on media coverage and influencers.• Development of Influencers marketing plans leading and hosting influencer disruptive brand experiences, marketing events and sponsorships.• Strong focus on building brands in the On trade channel Market Analysis - providing insight to understand brand equity and market trends Work with partner/distributor through the line activities and promotions for retailer and final consumer.Controlling brand A&P expenditures reporting to Denmark

Decide on local, big bet strategies for the portfolioto grow in line with global brand strategyOptimize and manage brand portfolio strategy of brands and the portfolio within brandsMarketing responsible of Ballantine's, Chivas Regal, Jameson, 100 Pipers and Mumm within others.Led brands P&L, delivering profitable solutions through long term marketing plans by integrating, within brand architecture, traditional, e-marketing and PR campaigns.Reporting functionally to Marketing Director and shaping International Brands Communication with Global Brand TeamsDevelopment and execution of the annual and long-term strategic plans, focusing on net sales and brand contribution to achieve company targets. Responsible for the profit of the brand, controlling brand A&P expendituresMarket Analysis - data analysis for the brand, providing insight and support to understand market trends and dynamics. Development and implementation of brand activities, making sure they fit the brand strategy and corporate guidelines. (Traditional Media, Digital and BTL)Work closely with other areas like trade marketing, Digital, sponsorship, Public relationships and events to ensure products and brand activities are correctly implemented.Manage activities and promotions to be in line with the retailer and the final consumer.Daily works with external agencies, to ensure all brand activities are in line with the brief

Development and execution of the annual and long-term strategic plans, focusing on net sales and brand contribution to achieve company targets. Responsible for the profit of the brand, controlling brand A&P expendituresMarket Analysis - data analysis for the brand, providing insight and support to understand market trends and dynamics. Development and implementation of brand activities, making sure they fit the brand strategy and corporate guidelines. (Traditional Media, Digital and BTL)Drive digital and social media plans Developing, leading and hosting influencer marketing events/experiencesDevelopment of Influencers plans.Development of PR campaigns to achieve media coverage.Work closely with trade marketing to ensure products and brand activities are correctly implemented.Manage activities and promotions to be in line with the retailer and the final consumer.Daily works with external agencies, to ensure all brand activities are in line with the brief

Development and implementation of brand plans to ensure brand objectives were achieved.Research and analyze data, ensuring brand issues were understood, and corrective action identified.Development and management for all the brand activities, making sure to be fitted with brand strategy and corporate guidelines. (ATL, BTL)Responsible for the profit of the brand, controlling brand support expenditures, to ensure brand profit objectives were achieved.Daily works with external agencies, to ensure all brand activities were in line with the brief.Drive digital plans and integrate marketing campaignsWork closely with trade marketing to ensure products and brand activities were correctly implemented throughout the supply chain. Manage activities and promotions to be in line with the retailer and the final consumer. Launch of new products within the national market

Cosmetics Davis S.A. a family owned Chilean company with more than 60 years of history in local market. The company is part of a larger group of companies that manufacture, sell and distribute personal care products. The company owns several local brands and represents other international brands such as Coty, Adidas, Brut, Colbert, Barbie, among others.I worked in the role of Product Manager of Dento an oral care brand. This brand plays a strategic role in the company's brand portfolio and competes against global brands owned by multinational companies such as Colgate Palmolive, Unilever and Procter&Gamble. In this position I was responsible for developing the annual plan for the brand and its implementation, my principal responsibilities were:Development and implementation of brand plan to ensure brand objectives were achieved. Work closely with trade marketing to ensure products and brand activities were correctly implemented throughout the supply chain. Launch and develop new products, working jointly with the development department. In charge of designing, coordinating, implementing, monitoring and evaluating trade and marketing plans for the new lines.Business Forecasting/Results – working with sales, demand planning, and production department to generate accurate volume forecasts. Manage activities and promotions that were in line with the retailer and the final consumer.Develop and manage all brand activities. (ATL, BTL).Controlling profit and marketing budget of the brand.

Diageo is a global company, trading in over 180 markets around the world. Being the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wine and beer categories. These brands include: Smirnoff, Johnnie Walker, Captain Morgan; Responsible for developing annual plans for both brands as well as their implementation, reporting direct to Marketing Manager, were my principal responsibilities were:Development and implementation of brand plans to ensure brand objectives were achieved.Identifying and turning consumer/brand insights into actionable programs that have a beneficial impact on the growth of the business.Development and management for all the brand activities, making they are aligned with the brand strategy and corporate guidelines. (ATL, BTL)Alignment with sales and trade to anticipate market trends and deliver against key opportunities.Responsible for the profit of the brand, controlling brand support expenditures.Drive Relationship marketing plans.Implement off and on trade activities and promotion with sales people. Monthly Nielsen reports.Launch of new products within the national market. (Baileys Flavors)Developing marketing events/experiences