Providing leadership over the Docebo brand, including defining the key promises, pillars, territory,positioning and narrative - for today and into the futureDeveloping a comprehensive brand framework to elevate awareness and considerationwith a broad range of audiences and personas, including users, prospects, influencers, analysts,partners, and senior executives.Leading the planning and implementation of brand activation in the marketplace to impact awareness and engagementLeading Corporate Communications, Public Relations, and Analyst Relations functions to bring Docebo’s stories to key audiencesCollaborating with Product, Product Management, and other stakeholders to build, activate, and usea simple, clear, consistent solutions architecture and nomenclature, differentiated solutionspositioning, messaging, and related enablement for sales

Hired to build a B2B marketing program from the ground up, I own the strategy, budget, and implementation of all Marketing and PR activations for MainStem, a start-up SaaS company with an integrated eCommerce marketplace. Managed end-to-end planning, budget, and execution of all marketing activities including brand awareness, demand generation, PR, thought leadership, and go-to-market strategyImplemented HubSpot CRM, established lead generation metrics and protocols, and own the ongoing CRM best practices to ensure accurate tracking and ROI of all demand gen activitiesManaged external PR agencies and creative contractorsDeveloped buyer, customer, and vendor ICPs for all segments of the brand's distinct target audiences. Applied persona work to evolution of brand messaging for targeted lead generation, content marketing, PR, IR, and customer education campaignsImplemented quarterly demand generation strategy utilizing buyer personas and the buyer’s journey to maximize the efficacy of marketing activitiesCollaborated with Dev team to execute product marketing initiatives and develop go-to-marketing strategy and collateral. Managed strategy and creative execution for product launch campaignsEstablished SEO and content marketing strategy, and applied it to the full redesign of the company website Developed sales enablement materials and communications for segmented, targeted accounts, utilizing messaging to align with use case-based positioningForecasted, measured, analyzed and reported on the impact of marketing activities on brand awareness, revenue, and database growthResultsDuring the first year of the market program, MainStem saw a 32% increase in engagement across social channels, a 42% increase in inbound leads (primarily through organic search), and an average open-rate of 19.6% for lead generation email campaigns. Their enterprise customer count increased by 50% with an additional projected increase of 30% for the final quarter of 2022.

Responsible for the development and management of national & international B2B Brand, Demand Generation, and Product marketing programs for the Akerna family of companies, including strategic brand awareness, planning, budget management, execution, and ROI /KPI tracking. Managed a team of marketing professionals and creatives focused on executing inbound and outbound campaigns across all marketing channels.Key Accomplishments: Increased MQL to SQL conversion rate by 26% over 2 quarters, and exceeded the annual SQL goal by 293%. Restructured marketing team to maximize conversions.Implemented Account-based Marketing strategy, leading to an increase of 23% for MQLs, a 37% increase in SQLs, and $68K in ARR attributed to 2 campaigns in a single state test market.Project managed the acquisition and integration of three unique brands into the Akerna ecosystem. Initiated cross-departmental initiative to develop a comprehensive messaging architecture, resulting in the full redefinition of the brand's ideal client profile, persona, and voice. Leveraged the final messaging architecture to rebrand the company's flagship solution, and shift the strategic direction of the marketing initiatives.

Managed and enforced the implementation of brand identity system across all channels. Engaged brand storytelling tactics to communicate thought leadership and reputation across the industry. Ran all print media and advertising efforts.Oversaw the development of all brand creative projects developing assets for digital, print and environmental platforms. Key Accomplishments: Leveraged long-term projections and planning to increase volume discounts, resulting in 10-18% savings across budget for all marketing projects & resources, swag and print collateral.Project managed the design and implementation of a new company website, successfully meeting the goal to increase site-generated MQLs and SQLs by 10%.

Provides brand identity strategy, development, and creative design for restaurant, retail, and education clients.Growler USA August 2018 - December 2019 - Menu development and designWellBiz Brands July 2018 - December 2019 - Creative strategy and design Chipman Design Architecture April 2018- August 2018 - Brand identity strategy and visual systems Public News Service March 2018 - July 2018 - UX /print design, campaign strategy

Drove marketing strategy, creative design & print production of all merchandising & marketing materials for 41 restaurants across 5 states. Managed the marketing department budget for all creative development, print production, photography, uniforms, and packaging.Key Accomplishments:Implemented a new brand visual system, voice & persona across all channels.Directed the full redesign of the company website and social media channels. Redesigned the menu system, recognizing a 20% cost savings for the menu program. Managed uniform vendor RFP, resulting in 25% cost reductions.

Drove strategy, creative design, and print production of merchandising & marketing materials for 700+ restaurant corporate and franchise locations in US and Canada. Oversaw the creation and approval of internal creative development, as well as managed the relationship with the brand's creative agencies and external freelancers. Worked with the restaurant design team to enhance menu & merchandising strategies in restaurant environments.Managed all brand photoshoots. Concepted and created pre-pro decks, creative briefs, and shot list mock-ups.Key Accomplishments:Ran the RFP for an enterprise print partner, resulting in 30% savings across a multi-million dollar print budget.Successfully launched 20+ national merchandising campaigns. Instrumental in transitioning the brand to a new visual identity system across all departments, and within the restaurants.Developed creative strategy for a new responsive email marketing system; managed the creation of all responsive design.

Advised on merchandising strategy for system-wide promotional windows.Managed the creation of print-ready mechanical files for all in-restaurant promotional materials.Managed the relationship with multiple print vendors to coordinate the production and shipment of marketing print materials.Responsible for press checks, print proof approvals, and file revisions on national promotional & menu materials for 600+ restaurants.Developed schematics and communication for in-restaurant implementation of national merchandising promotions.

Coordinated project workflow for the in-house graphic design team. Maintained brand consistency, adherence to company standards, and marketing protocol across corporate and franchise channels. Helped identify national promotional opportunities, and facilitated the process of creating scalable materials to fit national corporate usage.Supported graphic design team and the marketing department with the design & development of special projects, including social media and web collateral. Acted as a liaison for the corporate office to build relationships with franchisees, corporate field personal, vendors, and community partners in order to effectively facilitates marketing and promotional opportunities.

Managed a wide variety of traditional and social media marketing initiatives for two prominent Denver restaurants. Responsible for the individual branding of each restaurant and extending that persona to their respective marketing agendas.Coordinated with the website administrator to develop content and updates for events, menu changes, blog posts, and community outreach programs. Maintained all social media presence for both restaurants and the executive chef.Managed the design and print production of all in-house promotions and associated materials, including print ads, flyers, brochures, promotional cards, and menus. Communicated and coordinated marketing strategies and efforts with restaurant managers. Distribute marketing materials to the restaurants and provided weekly updates to managers on promotions.Utilized my excellent people skills to coordinate with local charities, event managers, business leaders, vendors, and community partners to promote and sponsor the restaurants. Created successful marketing programs, including a concierge program, a corporate partnership program, and various community business relationships.

Applied dynamic administrative skills towards effectively managing day-to-day office support for a top-producing real estate team. Managed all buyer/seller relationships to ensure excellent communication and customer care. Migrated the company from a paper-based, traditional business model to a fully automated, electronic system that allowed the agents to work remotely by utilizing MS Outlook, on-line contract software, real estate apps and electronic file storage solutions.Assisted in planning, designing and execution of marketing campaigns that included promotional print materials, email promotions and company branded marketing material.Aided in developing strong business model, aided in revising business plan for increased growth, and helped restructuring prospecting system to grow new client base. Implemented and maintained the company website using WordPress. Managed multiple Facebook pages, and coordinated contests and social media marketing agendas.

Provided administrative support to a small home-based web design company, including A/R, A/P, client communication and filing.Managed and edited client web content. Provided graphic design services including logo design, brochure and newsletter formatting. Created web site layouts and graphics.