- Multi-channel Marketing management: responsible for all B2C and B2B marketing activities, both digital and traditional- Managing all B2C social profiles (IG, TG, X, YT, FB) with the goal to boost brand awareness and attract new customers- Influencer Marketing including awareness and content activities with industry influencer/tipster, in close collaboration with Sales department- Collaboration and main contact for all Serie A partnership and hospitality activities during the whole… Show more - Multi-channel Marketing management: responsible for all B2C and B2B marketing activities, both digital and traditional- Managing all B2C social profiles (IG, TG, X, YT, FB) with the goal to boost brand awareness and attract new customers- Influencer Marketing including awareness and content activities with industry influencer/tipster, in close collaboration with Sales department- Collaboration and main contact for all Serie A partnership and hospitality activities during the whole leauge; OOH partnerships and digital investments- Dedicated editorial contents thanks to close partnerships with sport journalist and TV presenters- Digital adv: Google ads and media investments to boost B2B traffic and new leads- B2B traditional marketing: PVR media investment through traditional media (printed ads, newsletter) - Main events organization (influencer event, padel cup, xmas party)- Direct Reports: 4 Show less

▪ Online Sales Manager for all ELC Italy brands: 10 direct websites e 100 e-retailers/pure players (representing 20% of total net sales)▪ P&L Full responsibility (NOP, Net Sales, ADV, Promo, COG, Shipping, Returns)▪ DTC websites: management of 10 brand sites of the Italian affiliate (Estée Lauder, MAC, Clinique, Aveda, La Mer, Smashbox, Origins, Darphin, Bobbi Brown, Jo Malone); animation plan; daily sales targets and team meetings, KPIs and Building Blocks analysis (launches, promo… Show more ▪ Online Sales Manager for all ELC Italy brands: 10 direct websites e 100 e-retailers/pure players (representing 20% of total net sales)▪ P&L Full responsibility (NOP, Net Sales, ADV, Promo, COG, Shipping, Returns)▪ DTC websites: management of 10 brand sites of the Italian affiliate (Estée Lauder, MAC, Clinique, Aveda, La Mer, Smashbox, Origins, Darphin, Bobbi Brown, Jo Malone); animation plan; daily sales targets and team meetings, KPIs and Building Blocks analysis (launches, promo, CRM, paid influencer) and media plan management (6M€ / anno)▪ E-retailers & pure players: business development of 15 brands partner’s platforms (Sephora.it, Douglas.it, Pinalli.it...); quarterly animation plan, CRM and influencer co-marketing▪ Consumer knowledge & Market research, new Online trends, affiliation and co-marketing initiatives to find new additional sales▪ Omnichannel strategy: multi-channel campaigns’ organization, in close collaboration with Sales, CRM, Paid teams and Brand managers, to manage all operations and solve conflicts both with clients and EMEA department▪ Metaverse Test: first event virtual fair organized during lockdown with influencer partnership; 1k participants and online sales directed to Aveda.it▪ Direct reports 8: 4 brand.com executives, 3 e-trade coordinators, 1 e-sales assistant Show less

- Multi-Brand and Multi-Channel management: responsible for all marketing activities of Aveda & Bumble and bumble (Bb.) in perfumery, department stores and salons (€ 13 mio net sales)- Omnichannel Program: creation and development of progrm dedicated to new launches and repromotes (20% weight on net sales; +50% vs previous years)- Omnichannel media planning: integrated digital campaigns on FB, IG, YT, influencers and online linked to in-store promotions (+4% brand awareness and 25k new… Show more - Multi-Brand and Multi-Channel management: responsible for all marketing activities of Aveda & Bumble and bumble (Bb.) in perfumery, department stores and salons (€ 13 mio net sales)- Omnichannel Program: creation and development of progrm dedicated to new launches and repromotes (20% weight on net sales; +50% vs previous years)- Omnichannel media planning: integrated digital campaigns on FB, IG, YT, influencers and online linked to in-store promotions (+4% brand awareness and 25k new customers driven to store in 2017)- Retail Flagship Store and Coin Dept Store: planning, launch, customer acquisition plan and sales (25% of total yearly business) - Sales Manager Bumble and bumble: brand launch at Sephora perfumeries, salon channel expansion, opening of flagship and academy and retail corner at Coin dept store; responsible for education artistic team and for financial results (+35% net sales 2017 vs previous year)- CRM: experiential activities and expert advice to drive customer to store; 10% of additional sell-out- EMEA project leader: the Barber Shop opportunity- Strategy and execution of Consumer Insight market research- P&L Management of both brands- Direct Reports: 3 Marketing and 3 Sales people Show less

- Brand AVEDA- P&L Marketing budgeting and management- New business development- New Flagship opening & CRM- Retail, Salon & Spa divisionDirect Reports: 2

- Brand AVEDA- Management of all marketing activities- New Product Launches & POP development- Salon & Spa divisionDirect Reports: 1

- Brand INDOLA- Marketing management for foreign distributors (Turkey, Israel, USA, UAE, Russia)- European Headquarter in London for 6 months- Salon divisionDirect Reports: 1

- Marketing Analysis & Strategies in the ICT sector- Innovation and market research study, with quantitative & qualitative analysis, among the major retail players (Tesco, Auchan, Carrefour) - European working group, all the work developed in English