Andrea Scalco, Phd work email
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Andrea Scalco, Phd personal email
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🖥 In my post-doc years, I developed population health simulations for policymakers and learned firsthand that a product is only as good as its usability. This experience sparked my passion for human-centered design and working on products that are useful, usable, and deliver a positive experience.👉 Over the years, I've build expertise through a diverse range of methods, such as heuristic reviews, cognitive walkthroughs, task analyses, usability testing, interviews, surveys, and even advanced statistical modeling (including machine learning in R). These skills have taken me across a variety of fields as nutrition, healthcare, mobility, agriculture, gaming, and retail, where I’ve adopted a systems-thinking approach to uncover insights and drive meaningful change.🎯 Today, I’m building on this foundation by advancing my knowledge of human factors standards and tools. My goal is to be part of a collaborative team focused on improving safety, enhancing usability, and designing systems aligned with how people think, work, and live.
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Senior Ux Research ConsultantEy Studio+Milan, It -
Customer Marketing SpecialistLimagrain Jun 2024 - PresentParma, Emilia-Romagna, Italy -
Senior Product & Ux ResearcherHappening Jul 2022 - Mar 2024City Of London, England, United Kingdom» Managed cross-regional researches across 4 European countries and 1 non-EU» Created product roadmaps and SOPs» Led a small team and mentored internal stakeholders on user-centered methodologies» Conducted user interviews in new markets uncovering unique pain points, needs, and desires» Conducted concept and usability tests, identifying key onboarding and post-purchase issues» Competitors benchmarking and comparative user testing to identify product gaps (SWOT)» Performed statistical data analysis and automated workflows in R -
Ux Research ConsultantConflux - Evidence Based Design ™ May 2021 - Jul 2022Milan, Lombardy, Italy» Led client-facing projects from brief to delivery (including time and resource management)» Ran discovery interviews with sales reps, GPs, and specialists for digital health initiatives» Organized remote co-creation workshops with key healthcare stakeholders and advisory boards» Moderated strategic workshops on medical communication and go-to-market strategy » Conducted remote usability testing and benchmarking on B2B and B2C products» Drafted and implemented website KPI measurements plans (GA/Tag Manager)» Helped set up the inaugural UX research team of a digital company» Conducted contextual interviews uncovering pain points of PLM software» Ran monthly UX reviews (video recording and heatmaps analysis) for a noted mobility company -
Research Scientist | Socio-Technical Systems ModellerThe James Hutton Institute Aug 2020 - Apr 2021Aberdeen, Scotland, United Kingdom» Socio-technical systems modelling using ABMs (social networks, pro-env choices, environment, & economy) » Designed user-friendly interfaces and dashboard for simulations aimed at Governemt policy-makers» Developed socio-technical systems simulations running What-If analysis (NetLogo; R)» Explored Scottish attitude on sustainable behaviours using surveys (Qualtrics; R)» Moderated co-creation workshops with local governments and stakeholders» Led a EU social innovation project aimed at developing strategic policy interventions -
Postdoctoral Researcher | Computational Social ScienceUniversity Of Aberdeen Feb 2017 - Jul 2020Aberdeen, Regno Unito» Ran co-creation workshops leveraging stakeholders' domain expertise» Socio-technical systems modelling using ABMs (social networks, food choices, health, env, & economy) » Developed computer simulations running What-If analysis (NetLogo; R)» Designed simulation interfaces using the Rapid Iterative Testing and Evaluation (RITE) approach» Identified at early stage usability issues of simulations using heuristic reviews and cognitive walkthroughs» Improved the easiness of understanding of simulations' monitor and dashboard following usability tests» Analyzed large datasets in R (+400k records) and provided easy-to-follow charts (eg heatmaps)» Delivered a protocol outlining best practices for the design of simulation interfaces» Authored a white paper liaising remotely with a network of 6 post-docs» Held 2 seminars and 4 presentations to technical and non-technical audiences -
Lecturer | Techniques For Creative ThinkingUniversità Degli Studi Di Verona Sep 2014 - Aug 2016Verona, Veneto, Italy» Held for 2 years a 20-hour workshop about creative thinking techniques» Developed course materials, exercises, and case studies» Mentored students in applying creativity techniques (e.g. Mind Mapping, Brainstorming) -
Graduate Research Assistant | Social StatisticsUniversità Degli Studi Di Verona Sep 2014 - Jul 2015Verona, Veneto, Italy» Delivered introductory math and statistics lessons» Supported hands-on statistical programming labs for undergraduate students (SPSS) -
Ux Design ConsultantSiav Aug 2012 - Jan 2013Padua, Veneto, Italy» Designed an innovative social-intranet platform » Wireframes (Balsamiq) and prototyping (Joomla)» Developed site map (information architecture)» Designed the gamification system to increase users engagement» Defined KPIs and analytics measurement plan to measure overall success
Andrea Scalco, Phd Skills
Andrea Scalco, Phd Education Details
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Psychology -
Graduated With Honors -
High School Diploma
Frequently Asked Questions about Andrea Scalco, Phd
What company does Andrea Scalco, Phd work for?
Andrea Scalco, Phd works for Ey Studio+
What is Andrea Scalco, Phd's role at the current company?
Andrea Scalco, Phd's current role is Senior UX Research Consultant.
What is Andrea Scalco, Phd's email address?
Andrea Scalco, Phd's email address is an****@****n.ac.uk
What schools did Andrea Scalco, Phd attend?
Andrea Scalco, Phd attended Università Degli Studi Di Verona, Università Degli Studi Di Padova, Liceo Scientifico "g.b. Quadri".
What are some of Andrea Scalco, Phd's interests?
Andrea Scalco, Phd has interest in Science And Technology, Education, Arts And Culture.
What skills is Andrea Scalco, Phd known for?
Andrea Scalco, Phd has skills like Problem Solving, Goal Oriented, Teamwork, Psychological Testing, Spss, Microsoft Excel, R, Data Visualization, Bash, Sql, Python, Agent Based Modeling.
Who are Andrea Scalco, Phd's colleagues?
Andrea Scalco, Phd's colleagues are Andy Leung, Aigul B., Ex. E&y Circle Sri Lanka, Alaa Ahmed, Alida Carranza, Eirini Agallou, Amol Jain.
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