Andrea Scheuerman Email & Phone Number

California, United States

California, United States

A cutting-edge marketing and consumer insights platform, Prodege (pro-dé-gée) leverages its global audience of reward program members to power its business solutions. These innovative offerings enable leading brands and agencies to gather insights and market to their target audiences. Through deep consumer profiling, our partners can more effectively acquire new customers, boost engagement, increase revenue, and drive brand loyalty and product adoption. Visit www.prodege.com to learn more about our solutions.

• Responsible for leading the application of category management principles to identify shopper insights to strategically position the brand and our retail partners for success• Led the development of shopper insights for retailer business solutions to positively effect portfolio sales• Owner of the process from insight development, story line creation, deck development, publication, and communication for retailer facing insights, analysis, and selling stories leveraged by the sales team• Profiled Monster consumers to identify optimal marketing programs at a brand and customer level• Worked with marketing team to understand beverage trends and identify white space opportunities for innovation• Commissioned, designed and distilled insights from custom research projects to better understand the Monster consumer and unmet needs

Helping brands grow through use of innovative purchase behavior panel and survey analytics.• Worked with multiple retail, manufacturer and investment firms to assess consumer shopping behaviors• Supported category management and marketing efforts to sell-in brands and reach consumers• Designed, executed and analyzed survey research on behalf of my clients• Integrated survey findings with purchase behavior to develop compelling insights to help brands grow

San Francisco Bay Area

Serve as trusted adviser to retail clients, focusing on shopper insights for retailers and their vendor partners. Utilizes Nielsen solutions to maximize client revenue via increased promotion effectiveness, assortment management and meeting shopper needs. Areas of expertise:Integration of Loyalty/Scan/Panel solutionsCustom researchConsumer brandsHealth & WellnessTraining & DevelopmentNew business development

San Francisco Bay Area

As co-founder of Consumer Perspectives, I helped grow and sustain the business for ten years. Primary responsibilities include new client recruitment, research sales, project design, survey programming, and analysis. I thrive on juggling multiple clients and deadlines, and truly enjoy partnering with a variety of clients to solve their business issues. One of my strengths is developing creative research designs to address each unique research objective. Areas of expertise:Syndicated data analysisNew product testingAttitude & Usage studiesFocus groupsAdvertising testingCustomer satisfaction

San Francisco Bay Area

Primary responsibilities included POS (Triad) data analysis, custom research management, and brand management support. Worked with brand management to identify research methods appropriate to their objectives, managed suppliers to execute research projects. Provided sales department with retailer-focused analysis to justify product distribution and assortment.

Cincinnati, Oh

Managed all aspects of client service for Ross Labs/Abbott Nutrition (Similac, Ensure, Pedialyte, etc.), Aurora Foods (Log Cabin syrup, Duncan Hines, etc.), and other Ohio based clients. Performed Homescan and pricing analysis as necessary.

Columbus, Oh

Managed all controlled store testing to evaluate various price promotions and new product introductions. Responsibilities included selecting test stores, working with allocation/distribution to secure product and marketing materials, interfacing with brand management and store communication to ensure smooth test execution. Presented results and recommendations to the company president and senior staff on a weekly basis.

Columbus, Oh

Managed syndicated data relationship with ACNielsen for Nestle Ice Cream Company. Prepared data analysis in support of brand management efforts. Evaluated effectiveness of FSI's and other advertising events. Managed custom research suppliers on behalf of brand management.