Andrea Serra

Andrea Serra Email and Phone Number

Founder and Managing Director @ General Maximus Pet Products
Turbenthal, ZH, CH
Andrea Serra's Location
Turbenthal, Zurich, Switzerland, Switzerland
About Andrea Serra

Commercial airline pilot (B747-400 / -8 rated) and instructor (B747-400 / -8 TRI and B737 300-900 / MAX SFI). Founder & Chairman of the Swiss Airline Training Academy GmbH dedicated to the training of airline pilots & personnel. As a pilot, I operate the B747 in Cargo Operations having previously operated passenger flights on intercontinental routes as a training captain. I have had the pleasure of operating the Boeing 737 aircraft series from the 200 through to the 800 (including the MAX) as a training captain in airline, corporate and charter operations.Current non-flying activities include General Maximus Pet Products and Swiss Airline Training Academy GmbH, both based in Switzerland where GenMax is a registered European and Amazon Brand.In the Air Force I was fortunate to fly supersonic fighter aircraft and large transport jets in various roles. During this time I was fortunate enough to be involved in various support missions for the African Union and United Nations as well as serving as a Unit Maintenance Test Pilot/ Personnel (MTP) on various projects on fighter aircraft, helicopters and large transport jets. The MTP undertakes projects under the auspices of an experimental test pilot at national level while operating freely at unit level for squadron requirements.I am qualified in various business disciplines and have run as well as have assisted to set-up and grow businesses in different industries such as the internet, design, engineering, oil, aviation and security industry among others. Having obtained a business management certificate at university and having built actual experience in various fields from corporate, to sales and management while also expanding to advertising and marketing, enables me to be an entrepreneur in a wide-scope of disciplines. During my aviation career and business career, I have had the fortune of working with heads of state, politicians, military dignitaries, notable business people, corporate leaders, airline customers, charter customers, own employees, own clients and people from all walks of life who have all been the source of many valuable lessons.My working experience started as the Founder and Chief Instructor of 2 martial arts schools after years of competition at national and international level in full-contact and also point fighting disciplines. The schools continued for many years until I handed over the reins to follow a military career as an air force pilot. The schools have trained students who won a number of provincial and national titles as well as international championships.

Andrea Serra's Current Company Details
General Maximus Pet Products

General Maximus Pet Products

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Founder and Managing Director
Turbenthal, ZH, CH
Employees:
3
Andrea Serra Work Experience Details
  • General Maximus Pet Products
    Founder And Managing Director
    General Maximus Pet Products
    Turbenthal, Zh, Ch
  • Swiss Airline Training Academy Gmbh
    Chairman Of The Board And B747 Tri, B737 Sfi, Crmi
    Swiss Airline Training Academy Gmbh Oct 2023 - Present
    Wallisellen, Zurich, Switzerland
    The Swiss Airline Training Academy GmbH offers professional pilot and airline training services in the training role covering all aspects from type ratings to renewals, TRI/TRE courses, CRM, MCC, PBN training among others. We do this in collaboration with EASA, ICAO and UKCAA training partners to extend our capability into 3 civil aviation sectors while also offering services online to a broader audience.In addition, the Academy is also a reseller and seller of custom and off-the-shelf training and simulation devices which include items from flat panel trainers to full motion and VR simulation devices.AT SATA, in addition to my role as Chairman (COO), I also assist as a Boeing 747-400 / -8 TRI, B737 SFI and CRM Instructor. In addition, I hold the position of Boeing 747 TM in one of Europe's largest ATOs allowing SATA to benefit from industry cross-pollination and further growth. Visit www.swissairlinetraining.ch to read more.
  • General Maximus Pet Products
    Founder And Managing Director
    General Maximus Pet Products Jan 2018 - Present
    Turbenthal, Zurich, Switzerland
    General Maximus Pet Products (GenMax) manufactures and distributes high-quality pet products, while also marketing, sourcing and selling third-party pet products. GenMax's flagship bed, the MaxBed-Pillow Dog Bed is a unique, premium dog bed which is available to trade and retail partners globally. www.generalmaximus.ch or www.genmax.ch
  • Flyserra Private Jet Charters And Consulting
    Founder And Managing Director
    Flyserra Private Jet Charters And Consulting Jun 2014 - Oct 2024
    Turbenthal, Zurich, Switzerland
    flySerra is a charter and aviation consulting services brokerage company, which aims to be a leading private jet and bush charter (Africa) brokerage services provider based in Europe. The company was started to become an independent air charter services provider which would be able to offer charter passengers the possibility to travel in accordance to their own needs and itinerary.The air charter service operates world-wide with the main emphasis being on Business Jet services. The office is located in the United States and in Canton Zurich, Switzerland with collaborating partner offices in Canada, Germany and Southern Africa.
  • Aerotranscargo Fze
    B747 Line Training Captain (Tri Qualified)
    Aerotranscargo Fze Nov 2020 - Jul 2024
    Sharjah, United Arab Emirates
    As a Boeing 747-400 Line Training Captain at Aerotranscargo, my role consists out of line training for current and new pilots as well as the execution of commercial flights for the company on the B747-400.
  • Air Atlanta Icelandic
    Airline Captain B747-400
    Air Atlanta Icelandic Nov 2018 - Nov 2020
    Frankfurt Am Main, Hesse, Germany
    B747-400 Cargo and Passenger Pilot. Position Captain B744. The position became dormant during Covid and other full time positions became available.
  • Tui
    Airline Captain B737-700Ng, B737-800Ng, B737-Max8
    Tui Feb 2018 - Nov 2018
    Brussels, Brussels Region, Belgium
    TUIfly Belgium offers yearly Summer contracts during which they need contract pilots. I flew the B737-800, 700 and the MAX at the company on their European, African and Atlantic network. The Summer contract for the next Summer was not continued in favour moving to Air Atlanta.
  • Hainan Airlines
    Airline Captain B737-700Ng, B737-800Ng
    Hainan Airlines Mar 2013 - Jan 2018
    Beijing, China
    Hainan Airlines, China's biggest non-state airline required foreign pilots to assist with their growth. At Hainan I operated the Boeing 737-800 and 737-700 throughout mainland China.
  • Engenya Gmbh
    Managing And Business Development Manager
    Engenya Gmbh Jan 2013 - Jun 2014
    Winterthur, Zurich, Switzerland
    Engineering consultancy based in Winterthur, Switzerland, active internationally through a network of partners in Europe and the USA. Engenya offers multidisciplinary engineering services in systems engineering, forensic engineering, product design and development, and simulation services primarily to the transport, aerospace, industrial and oil & gas industries.After returning to a flying career in February of 2014, I continued working at Engenya on a part-time basis.
  • Grey Pebbles Design Studio
    Founder And Managing Director
    Grey Pebbles Design Studio Jun 2003 - Feb 2013
    Pretoria, Gauteng, South Africa
    Growing from Aviation Dimension, I started Grey Pebbles Design Studio which was an all encompassing Print, Graphic Media, Online Media, Internet based Applications and Programming, Hosting, Online Marketing and many other services, service provider. Grey Pebbles Design Studio grew to be the biggest service provider in Pretoria in terms of volume and clientele. I sold GPDS to Mr Hardus Hurter in 2013 when I relocated to Switzerland.
  • Airnamibia
    Airline Captain B737-500 Efis
    Airnamibia Jun 2010 - Dec 2012
    Windhoek, Khomas, Namibia
    The airline served both domestic and regional routes. In 2013, the airline replaced its fleet with Airbus A319 and no longer needed foreign pilots.I assisted as a line training captain with the line training of new contractor pilots.
  • Fedsecsa (Pty) Ltd
    Founder And Managing Director
    Fedsecsa (Pty) Ltd Mar 2008 - Oct 2012
    Pretoria, Gauteng, South Africa
    FedsecSA (Pty) Ltd was a Security Services provider which partnered with CAV in Italy to provide on-ship anti-piracy solutions in the Gulf of Aden. FedsecSA as a South African based company, was one of the first to successfully carry out armed and unarmed security escorts and protection of merchant ships in the Gulf of Aden, the Red Sea and the Persian Gulf/ Arabian Sea as well as the Indian Ocean up to Sri Lanka. FedsecSa successfully protected over 30 ships before being disbanded when piracy activities dwindled in the region and before I moved to Europe.
  • Logo Air Cc
    Founder And Managing Director
    Logo Air Cc Mar 2001 - Aug 2012
    Pretoria, Gauteng, South Africa
    Logo Air was an aviation charter and leasing services brokerage which handled the sale and supply of aircraft to both buyers as well as leasing clients, as well as charter services on various aircraft types. Logo Air was instrumental in facilitating and sourcing the Boeing fleet for a domestic/ regional carrier as well as in a number of leasing arrangements. In charter, Logo Air handled charters on large wide-body airliners as well as small aircraft and helicopters. Logo Air was discontinued when its activities were carried over to flySerra Charter Brokerage.
  • Safair (Pty) Ltd
    Airline Captain B737-200Adv, B737-300Efis, B737-400Efis
    Safair (Pty) Ltd Jan 2009 - May 2010
    Johannesburg, Gauteng, South Africa
    Safair required pilots for operations in Afghanistan, Somalia and also back in South Africa operating their B737 fleet. Safair terminated their contractor positions in 2010 due financial considerations. During this time, we flew for ISAF in Afghanistan and for the AU in Somalia where the Ugandan forces were operating.
  • Air Namibia And Inter Air
    Airline Captain B737-500Efis And B737-200Adv
    Air Namibia And Inter Air Sep 2008 - Dec 2008
    Windhoek, Namibia And Johannesburg, Gauteng, South Africa
    This was a freelance position with both airlines while I was growing my own business Grey Pebbles Design Studio in Pretoria.
  • Comair Limited
    Airline Captain B737-200Adv
    Comair Limited May 2008 - Sep 2008
    Johannesburg, Gauteng, South Africa
    Short-contract on Boeing 737 for British Airways Comair and Kulula Airlines. The companies needed some crew to assist in manning their fleet while they trained their pilots on other aircraft.
  • Nationwide Airlines
    Airline Captain B737-500Efis, B737-200Adv
    Nationwide Airlines Sep 2005 - Apr 2008
    Johannesburg, Gauteng, South Africa
    Airline pilot on Boeing 737-200 and 737-500. Position: Captain. Nationwide Airlines ceased to exist in April of 2008.
  • Aviation Dimension
    Founder And Managing Director - Aviation Dimension
    Aviation Dimension Sep 2000 - Feb 2008
    Pretoria, Gauteng, South Africa
    Aviation Dimension was South Africa's first true online aviation image gallery and magazine. At the time, AvDim held the No1 spot on Google without any SEO or other optimizing but only as a result of the interest and registered viewers that it enjoyed. The company concentrated on aviation publishing, online publishing, aviation marketing, advertising campaigns, photography, creation of multi-media and website creation. In 2007, Aviation Dimension became a product managed by Grey Pebbles Design Studio in 2007.
  • South African Air Force
    Air Force Pilot
    South African Air Force Mar 1994 - Aug 2005
    Various, South Africa
    Air Force pilot and Career Officer. Rank attained: Major.Types operated and flown on: Harvard (T6), Impala MKI and MKII (Lead-in fighter and trainer), Cheetah D and C (Supersonic fighter), Boeing 707-300 (Heavy jet-transport).Apart from flying duties I also completed all managerial courses as per Air Force needs which saw me fill certain positions during this time e.g. Safety Officer, Tactical Officer, Weapons Officer among others.I completed the MTP (Maintenance Test Personnel) course at the Test Flight and Development Centre in Overberg which allows one to be the unit MTP and thus carry out test and evaluation in maintenance and project matters.I left the Air Force to follow a civilian career.
  • Capital Park Kyokushin Karate And Sinoville Kyokushin Karate
    Martial Arts Instructor And School Owner.
    Capital Park Kyokushin Karate And Sinoville Kyokushin Karate Jan 1986 - Feb 1994
    Pretoria, Gauteng, South Africa
    Capital Park Kyokushin Karate and Sinoville Kyokushin Karate were two Kyokushin (knockdown-Full Contact) Karate schools which I started while in my second last year of school. As Chief Instructor, it was my role to train and coach students while also competing in various tournaments as a team member.The two schools won both provincial and national titles. I left the schools when I entered the Air Force and was no longer able to follow them.A highlight was when the schools received recognition as official clubs registered at Honbu in Japan by the founder himself, Kancho Masutatsu Oyama.I have had the pleasure to train with legends and champions such as Dave Mass, Len Barnes, Kenny Uytenbogaardt, Andy Hug and many more as well as having competed in various tournaments.

Andrea Serra Education Details

Frequently Asked Questions about Andrea Serra

What company does Andrea Serra work for?

Andrea Serra works for General Maximus Pet Products

What is Andrea Serra's role at the current company?

Andrea Serra's current role is Founder and Managing Director.

What schools did Andrea Serra attend?

Andrea Serra attended University Of South Africa/universiteit Van Suid-Afrika, South African Air Force College.

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