Developed and executed marketing campaigns and corporate communications strategies that were cohesive, on-brand and integrated across the country to support the 50+ Chapters.Engaged and built relationships to help identify and champion advocates for the CF cause to leverage marketing and promotion across all platforms.Managed Marketing/Communications Intern and Coordinator, providing coaching and guidance to help develop their skills.Project managed cysticfibrosis.ca redesign, and 6 regional microsites completing all projects on budget; advised on and contributed to user experience, wireframe, feature development, branding and creative (Launched February 2016.)

Wrote, coordinated, edited and managed production of major publications (Annual Report and bi-annual magazine.)Executed media relations to raise awareness about cystic fibrosis and Cystic Fibrosis Canada. Regularly reported on media campaigns to CEO and Board of Directors.Contributed to KALYDECO advocacy campaign from a media perspective to help Canadians with cystic fibrosis gain affordable and equitable access to this life-changing treatment.

Executed communications programs for healthcare, government and corporate clients; including research, media relations, measurement, evaluation and report writing.Planned and coordinated Third Tuesday Toronto: a monthly Meetup event for communications professionals to explore new developments in digital media and emerging best practices.Contributed content to the company blog.