Andrea Smith Email and Phone Number
National Director of Sales at Monterey Mushrooms, LLC, driving sales growth at
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Nature's Touch Frozen Foods
Sacramento, CA, US
Andrea Smith's Location
Greater Sacramento, United States, United States
Andrea Smith's Contact Details
Andrea Smith work email
- Valid
Andrea Smith personal email
n/a
About Andrea Smith
Dynamic and results-driven sales leader with over 25 years of experience in the Consumer-Packaged Goods (CPG), Produce, and Foodservice sectors. Proven track record in strategic visioning, business development, and partnership growth within the food industry, successfully driving significant revenue increases and fostering high-performing teams. Adept at leading national teams and integrating cross-functional partners to achieve sales objectives and long-term business strategies. An expert in building strategic partnerships, expanding market presence, and leveraging key insights to identify and capture new business opportunities. Highly skilled in managing brokers, developing best-in-class business plans, and aligning resources for effective execution.Core Strengths:Strategic Account Management Cross-Functional Leadership Relationship Selling New Business DevelopmentSales Planning and ForecastingBroker ManagementTrade & Marketing Budget ManagementContract Development and NegotiationsCustomer Trend AnalysisCustomer Relationship Management (CRM)Product Life Cycle ManagementTeam Leadership & DevelopmentMulti-Year Business Planning
Andrea Smith's Current Company Details
Nature'S Touch Frozen Foods
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National Director of Sales at Monterey Mushrooms, LLC, driving sales growth
Sacramento, CA, US
Andrea Smith Work Experience Details
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Nature'S Touch Frozen FoodsSacramento, Ca, Us
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National Sales Director - Club, Foodservice & Emerging ChannelsMonterey Mushrooms, Llc Oct 2024 - PresentWatsonville, California, Us -
Director Of Sales - Western U.S. & MexicoMonterey Mushrooms, Llc Nov 2022 - Oct 2024Watsonville, California, Us
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Director Of SalesCalavo Growers Jul 2019 - Oct 2022Santa Paula, Ca, UsManage direct sales team and broker partners for Albertsons, Costco, Smart & Final, Stater Bros and UC California, DavisWork with internal and external teams to achieve sales volume, distribution goals and profit objectives.Oversee product lifecycle management from concept to launch across Produce, Deli and Meal Prep/Kit segments. Work with Culinary Chefs on development, creation, and execution of creative on-trend innovation to meet customer needs.Increased prior year sales by +33% and achieved +114% of Managment Objectives and Key Performance Indicators.Gained 5 new incremental items at Costco and grew sales +46% over prior year and forty-five new incremental items at Albertsons +153% to prior year. -
Customer Business Lead - National Albertsons TeamThe Kraft Heinz Company Jul 2018 - Jun 2019Chicago, Il, UsManaged P&L for Kraft Heinz Cheese categories ($300MM annual sales).Liaison between Albertsons Customer Business Team and Kraft Heinz Headquarter Team. Mentored team on financial accountability and most effective use of trade funds, profitability, and promotional integrity.Attended top-to-top meetings to ensure alignment and engagement across companies and objectives.Achieved 110% of Management Objectives/Key Performance Indicators for 2nd Half 2018 across execution (distribution, innovation, merchandising and price), market share, gross revenue, net sales value, and contribution margin. -
Customer Sales ManagerThe Kraft Heinz Company Apr 2015 - Jun 2018Chicago, Il, UsManaged $30MM annual sales revenue and account responsibilities for Raley's banners, Save Mart banners and Food 4 Less.Delivered revenue and market share objectives, provided category management expertise to customers, influenced and enhanced Kraft Heinz competitive position and performed category reviews and top-to-top meetings.
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Customer Business Lead - National Safeway TeamThe Kraft Heinz Company Dec 2013 - Mar 2015Chicago, Il, UsManaged a team responsible for Meals and Dessert categories ($75MM annual sales revenue) supporting cross-functional business planning in category management, supply chain, technology, marketing, customer specific programs.Ensured team hit targets related to profitability, share, revenue targets and new and core item innovation and distribution.
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National Account Manager - Convenience ChannelThe Kraft Heinz Company Jan 2013 - Nov 2013Chicago, Il, UsManaged $50MM annual sales revenue and managed and developed 9 Broker Customer Managers.Managed Circle K (8 divisions) and Core-Mark International (21 divisions).Developed strategic relationships with customers and led key business reviews and annual top-to-top meetings.Leveraged HQ Marketing and Insights to grow strong industry presence introducing UFC, Text to Win and Sounds of Summer campaigns.
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Region Sales Manager - Convenience ChannelKraft Foods Apr 2012 - Dec 2012Chicago, UsManaged $30MM annual sales revenue.Managed 8 Broker Customer Managers and 80 retail and distribution customers within the Western United States to include BP (ampm), Chevron, Kroger, Harbor Wholesale, MTC Distributing and Core-Mark International.Collaborated with Kraft Heinz HQ Team to secure incremental funding that drove annual sales revenue +4%.Assess the strengths and developmental needs of my team and provide them with clear and specific directions to empower them and grow their skill sets -
Customer Sales Manager Ii - Convenience ChannelKraft Foods Jan 2009 - Mar 2012Chicago, UsManaged $20MM annual sales revenue to include integrated Kraft Foods/Cadbury portfolio.Delivered sales, marketing and operation goals related to the day to day needs of distributors and retailers.Towering strength of financial accountability while delivering key results to include positive share, TDP and net revenue growth each of the 3 years in role and chosen as MTC's Preferred Vendor in 20011.
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Customer Sales Manager Ii - Drug ChannelKraft Foods Apr 2008 - Dec 2008Chicago, UsManaged Longs Drugs - $20MM annual sales revenue.Developed and implemented short and long-term business plans with Longs Drugs for all Kraft Foods categories to achieve sales volume goals within established trade fund parameters.
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Customer Sales Manager - Convenience ChannelKraft Foods Apr 2003 - Mar 2008Chicago, UsResponsible for $12MM annual sales revenue.Developed and implemented sales and marketing plans for regional distributors and retailers in Northern California.Created promotional plans and category reviews, presented innovation, executed Plan-o-gram updates and changes, provided forecasts, managed trade spending, and resolved deductions across entire Kraft Foods portfolio.
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Retail SupervisorKraft Foods Dec 2002 - Mar 2003Chicago, UsManaged and trained 13 Sales Representatives and 26 Full and Part-Time Merchandisers.Consistently exceeded sales objectives.
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Category Development Manager - National Safeway TeamKraft Foods Dec 2001 - Nov 2002Chicago, UsManaged Planters business across all divisions of Safeway.Partnered with Safeway to determine advertising activity and price points on a weekly basis.Sold Planters Baking Nuts into Safeway across all nine divisions for a four-year contract resulting in $120MM in sales.
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Technical Recruiter/Account ManagerSmartsource Incorporated Dec 1999 - Sep 2001Recruited successfully in all areas of IT to include E-Commerce, Mainframe, Telecommunication, Client/Server, Project Management and LAN/WAN Administration for contract, contract to hire and direct hire opportunities.Developed and maintained relationships with hiring managers to provide them with the best customer service and most qualified candidates.Achieved 120% of quota in 2000.
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Training And Recruitment ManagerNabisco Biscuit Company Mar 1999 - Nov 1999Responsible for conducting training and recruiting for Northern California Region for field retail sales positions.Trained Sales Representatives and Sales Managers on New Hire Orientation, Order Writing System and Processes, Merchandising Processes and Selling Processes through classroom and field coaching visits. -
National Sales TrainerNabisco Biscuit Company Feb 1998 - Feb 1999One of eighteen people throughout the organization chosen to be on the Enterprise Project.Traveled extensively throughout the U.S. implementing Nabisco's new Retail Order Writing System (Pen Pad Computer).Coached and led training seminars for 2,700 Sales Representatives and Sales Managers.Designated as "Team Leader" for peer group of National Sales Trainers.Achieved Presidential Council Commendation Award for Outstanding Service.
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Territory ManagerNabisco Biscuit Company Feb 1997 - Jan 1998Responsible for $6MM annual revenue and 75 customers.Consistently achieved or exceeded monthly sales objectives.Managed a team of 5 Retail Representatives and Merchandisers.Coached and developed my team and as a result four of my team members were promoted within the year.
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Territory Sales RepresentativeNabisco Biscuit Company Jun 1996 - Jan 1997Sold and merchandised Nabisco products to retail food stores.Consistently achieved or exceeded monthly sales objectives.
Andrea Smith Education Details
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California State University, ChicoGeneral
Frequently Asked Questions about Andrea Smith
What company does Andrea Smith work for?
Andrea Smith works for Nature's Touch Frozen Foods
What is Andrea Smith's role at the current company?
Andrea Smith's current role is National Director of Sales at Monterey Mushrooms, LLC, driving sales growth.
What is Andrea Smith's email address?
Andrea Smith's email address is as****@****avo.com
What schools did Andrea Smith attend?
Andrea Smith attended California State University, Chico.
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