After 3 years as Marketing Manager Italy, I was put in charge of a larger market area, coordinating a team of 4 people with local and functional responsibilities, and managing product launch campaigns for the region.

SolarEdge is a global manufacturer of smart solar technology. I joined the company as the first local marketing manager shortly after the Italian subsidiary was established. In just a few years, we have made SolarEdge the leader in the Italian solar market.Key responsibilities:- B2B marketing: brand and product promotion through promotional activities, communication campaigns in trade media, training events and fairs.- B2C marketing: multi-channel communication campaigns to increase… Show more SolarEdge is a global manufacturer of smart solar technology. I joined the company as the first local marketing manager shortly after the Italian subsidiary was established. In just a few years, we have made SolarEdge the leader in the Italian solar market.Key responsibilities:- B2B marketing: brand and product promotion through promotional activities, communication campaigns in trade media, training events and fairs.- B2C marketing: multi-channel communication campaigns to increase brand awareness with end customers. Show less

Upsolar is a global manufacturer of photovoltaic modules that also offers installation and financing of solar systems to end customers. My experience at Upsolar was the first of my career in the industry. I joined as an intern and left as Marketing Manager Italy. I worked with increasing responsibility in the following areas.- Supporting the sales team, developing tools to facilitate the sale of the product to the target audience, from the installer to the end user.- Communication… Show more Upsolar is a global manufacturer of photovoltaic modules that also offers installation and financing of solar systems to end customers. My experience at Upsolar was the first of my career in the industry. I joined as an intern and left as Marketing Manager Italy. I worked with increasing responsibility in the following areas.- Supporting the sales team, developing tools to facilitate the sale of the product to the target audience, from the installer to the end user.- Communication campaigns, both B2B and B2C, across different media and channels.- CRM application, from concept to worldwide roll-out of the tool Show less