Andrea Spellman Email and Phone Number
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With 12 years of B2B SaaS sales experience, I've covered a lot of ground. Starting in SMB and mid-market sales for Media & Entertainment and Product Licensing, I transitioned seamlessly into Consumer Insights, Business Intelligence, and Data Analytics for CPG, financial, and private equity.Thriving as an individual contributor, I took on the role of New Business leader for the North American region at WGSN, the leading trend forecaster globally. This journey included a shift from private/PE-backed startups to a publicly traded giant where I was given a unique POV on product development, marketing, retail, and ecommerce.Returning to my roots, I joined a Series B consumer intelligence startup as VP of Sales & Partnerships. Collaborating across sales, marketing, product, and revenue operations, I played a key role in shaping our Go-To-Market strategy. Partnering with industry leaders like NielsenIQ, it's been great to help companies better align with consumer needs for product development, marketing, and investment strategy.I bring a track record of achieving 2X-4X growth, increasing average contract value and creating new revenue lines. From crafting sales strategies, formulas, playbooks, and onboarding processes to analyzing growth opportunities in verticals, regions, and product lines – I've done it all. My knack for creating successful content marketing from scratch and building lasting partnerships that turn into friendships sets me apart.Beyond results, my true passion lies in fostering positive team cultures that celebrate individual successes as part of a larger mission. Coaching and mentorship are in my DNA, and I thrive on challenging myself and my team to embrace discomfort, breaking records, and surpassing expectations.My commitment to continuous learning led me to graduate from CRO School from Pavilion, a leading community for revenue leaders and Revenue Architecture, a course offered by Winning by Design. I previously served on the Los Angeles Operating Committee at Pavilion.Outside the professional realm, I have a 2.5 year-old daughter and a 6-year-old rescue pit bull who keep my husband and I on our toes. I root for the Denver Nuggets and Broncos. I appreciate mid-century modern design, like wandering around museums and am a big fitness enthusiast (so I can eat more pizza, really).A voracious reader, I'm always open to book suggestions or connecting with fellow enthusiasts.Interested in chatting GTM strategies or how to coach your sales team into better results? Drop me an email at msandreaspellman@gmail.com – let's chat!
Flywheel
View- Website:
- flywheeldigital.com
- Employees:
- 1629
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Commercial Growth DirectorFlywheelSanta Monica, Ca, Us
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AspireSanta Monica, Ca -
Sales ConsultantPelonkey, Creative Agency Dec 2024 - PresentWashington, District Of Columbia, Us -
Executive MemberPavilion Apr 2019 - PresentNew York, Ny, UsFormer Los Angeles Operating Committee member Created and hosted webinars with other Pavilion members on topics like hiring processes, metrics and coaching, team development. Pavilion is a private community of the best sales and marketing leaders. Our membership comes from the best and fastest growing companies in the world. Membership is invitation-only and reserved for senior commercial executives with a demonstrated track record. -
Fractional CroPostcredit Aug 2024 - Nov 2024PostCredit is an AI-enabled bank account built specifically for content producers. We issue pcards and offer software that automates receipt ingestion via text message, envelope submission and account coding. We save hundreds to thousands of hours of manual labor and increase tax credit claims by up to 5%.PostCredit's mission is to empower the world's storytellers to tell their stories, with best in class financial technology to help produce content efficiently -
Vice President Of Sales & PartnershipsSocial Standards Aug 2020 - Dec 2023Oakland, Ca, UsLed end to end sales at a Series B consumer analytics firm, driving growth through New Business, Retention, and Expansion strategies within Midmarket & Enterprise. Presented to the Board of Directors on marketing and sales strategies. Collaborated closely with C-suite on product, pricing, and marketing for innovative data products to inform CPG on consumers for product development, marketing strategy PE for due diligence (brand health) and financial (for context behind sales). Key role in closing strategic deals. Analyzed prior sales to increase focus on verticals with highest ACV & quickest time to sale, enabling efficient allocation of resources across marketing & sales activities, as well as more informed sales targets.-From analysis, created sales formula comprised of new meetings and qualified demonstrations to drive number of new logos and expansions within current logos. Oversaw recruiting and hiring for sales; coached a high-performing sales team comprised of SDR, AE & AM. Continuously monitored sales cycle conversions to determine where deals would fall off for coaching.Led content partnerships with trade publications and other relevant companies (NeilsenIQ, CEW, Food Institute, Brewbound) for increased visibility. -Doubled ARR from $3mm to $6mm within first year of hiring.-Increased initial meetings by 4X; increased conversion to demos by 2X through increased focus on qualification / disqualification skills. -Initiated cross-functional internal task force for LinkedIn marketing content & advertising. Closed multiple $100k+ deals off organic inbound leads within six months after implementing. -
MemberChief Nov 2021 - Nov 2023New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top down. -
Head Of New BusinessWgsn Mar 2018 - Aug 2020London, GbAt this global pioneer of trend forecasting solutions, I presided over the annual $10M New Business target spanning North America. My team included senior Account Executives (AE) and SDRs located in NY, CA, and IL. Leveraging keen insight, I measured and reported on weekly pipeline development activity to deliver up-to-the-minute projections at Global Sales meetings. I brought major accounts over the line, redistributed account territories, and incentivized workforce objectives to promote revenue generating behaviors. As a coach and mentor, I advised my team on sales calls and facilitated training to enhance quality across the sales cycle. In collaboration with Marketing and SDR, I monitored volume and value of inbound leads, initiated campaigns, analyzed sales team conversion rates, scrubbed Salesforce database, and formulated account targeting and trade show plans. I brainstormed with heads of Account Management and Client Services on best practices throughout the client journey. I devised impactful stories anchored in client experience that illustrated measurable ROI of WGSN solution to expedite informed decision-making. -Ran daily regional standup calls during COVID19 to motivate employees and create supportive work environment.-Smashed target by 102%+ within first year and 97% in second year against 115% YOY increase. -Instrumental in attracting and hiring talent across three states and augmented team by 40% within two years. -Created SDR position and utilized KPIs to make business case for second SDR on East Coast and introduce specialized Outbound SDR role. -Consistently generated sufficient pipeline to enlarge coverage by 5X across multiple segments.-Streamlined inbound process to minimize hand-off time and pivoted salesforce from Farmers to tenacious Hunters able to penetrate and secure new accounts within competitive market. -
Sales DirectorFilmtrack Aug 2015 - Mar 2018Studio City, Ca, UsMy role was integral during a time of disruption at this leading cloud-based rights management platform for the Media and Entertainment (M&E) industry. Drawing on my flexibility and self-directed work ethic, I set myself apart during the acquisition of RoyaltyZone, a cloud-based SaaS technology company. To ensure a seamless transition, I taught myself how to use RoyaltyZone SaaS software, terminology, consumer product licensing, and royalty product approval with nominal exposure to chair compelling presentations. My forward-thinking influence was key as the owner of the end-to-end process from SMB to Enterprise within Media Entertainment and Consumer Products divisions. Employing a consultative approach, I partnered with clients to identify major pain points and offer scalable right fit solutions that met their individualized needs. With an eye on quality, I supplied product development specialists with in-depth customer feedback to drive innovation. Utilizing my financial and business acumen, I administered complex RFP responses to Fortune 500 companies within the M & E sector. In support of organizational objectives, I supervised SDR and marketing groups in producing sustainable leads via personalized campaigns. Working closely with a Sales -Engineer, my efforts were instrumental in coordinating detailed FilmTrack demonstrations. -Operated as 85/15 Hunter/Farmer and attained 100% of quota within 12 months of hire.-Handpicked by founder upon 2016 acquisition of RoyaltyZone to prospect, qualify, and close net new accounts in the consumer product licensing space.-Achieved company milestone by acquiring clients in Africa (Côte d’Ivoire), Asia (Indonesia), and Australia, as well as carved out niche in faith based entertainment companies. -Attended prominent events such as American Film Market, European Film Market, NAB, MIPTV, Licensing Expo, MIPCOM, NAB, NATPE. -
Business Development DirectorVariety Insight Jun 2012 - Aug 2015At this global provider of business solutions for entertainment data, I operated as the leader of a high-performing sales group and as an individual contributor. My scope included oversight of new hire onboarding, participation in practice demonstrations, and aiding junior staff members in navigating through individual pipelines and goals. As a trusted advisor, I offered SaaS data product improvement recommendations to the company President based on client feedback. Capitalizing on my personal network and outbound prospecting talents, I led the team in new business and expansion of current accounts. -Attained 110% of initial quota and reached 100% or more of monthly targets. -Expanded Sales team threefold and added new executive in first six months due to massive revenue growth.-Devised promotional materials and negotiated marketing barter deals with major events including Real -Screen East and West, and PGA Produced By LA and NY. -Initiated advertising revenue stream within email alert portion of service.-Enhanced market share across major entertainment brands such as Sony, Warner Bros, ABC, and Starz, and agencies, production companies, management and entertainment law firms.
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DevelopmentDavis Entertainment Mar 2011 - Jun 2012• Pursue and read material (books, articles, blogs, games, original ideas) to determine potential for development within either television or film • Give notes on various drafts of in development projects• Meet and develop relationships with writers, managers, agents• Coordinate scheduling and miscellaneous needs for Adam Schroeder while present on set of CHRONICLE in Cape Town, South Africa • Plan, coordinate and deliver (under budget) wrap party and screening of CHRONICLE for 500 people on Fox lot, including invite design, RSVP coordination, attendee list at door of Zanuck Theater, Fox lot drive-ons for guests, booking three in-demand food trucks and coordinating with Fox event staff for security, fire marshal, event set up and Fox provided bar and staff
Andrea Spellman Skills
Andrea Spellman Education Details
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Ithaca CollegeB.S
Frequently Asked Questions about Andrea Spellman
What company does Andrea Spellman work for?
Andrea Spellman works for Flywheel
What is Andrea Spellman's role at the current company?
Andrea Spellman's current role is Commercial Growth Director.
What is Andrea Spellman's email address?
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What is Andrea Spellman's direct phone number?
Andrea Spellman's direct phone number is +132398*****
What schools did Andrea Spellman attend?
Andrea Spellman attended Ithaca College.
What skills is Andrea Spellman known for?
Andrea Spellman has skills like Film Production, Film, Entertainment, Television, Final Cut Pro, Feature Films, Documentaries, Screenwriting, Editing, Video Production, Script Coverage, Video.
Who are Andrea Spellman's colleagues?
Andrea Spellman's colleagues are Mike Menefee, Mike O., Harley Miñoza, Madison Forsythe, Ajay Kumar, Katie Box, Henry Aggus.
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