Andrea Stenz Email & Phone Number

Sheboygan, Wi, Us

Kohler, Wisconsin, Us

o Lead omni-channel marketing for retail exclusive Kohler bathroom products at Lowe’s and Home Depoto Partner with internal and external agencies to create best-in-class merchandising, packaging and branded experiences to the aisleo Manage online product assortment and develop digital assets including images, video and rich contento Pricing strategy, including price promotions, special buys, in/out offers, and retail pricingo Lead a team that developed and launched Power BI for the retail organization for sales reportingo Serve as voice of the customer in new product developmento Partner with market research to conduct proprietary research on consumer buying behavior and preference on products, features and overall brand

Kohler, Wisconsin, Us

o Lead marketing for stock retail exclusive Kohler bathroom products at Lowe’s and Home Depoto Partner with internal and external agencies to create best-in-class merchandising and bring branded experiences to the aisleo Partner with digital marketing team to ensure new products were online and fully enriched by launcho Pricing strategy, including price promotions, special buys, in/out offers, and retail prices

Sheboygan, Wi, Us

Kohler, Wisconsin, Us

o Champion overall channel and brand marketing for toilets, seats, bidets and commercial fixtures and manage the marketing advertising budgeto Lead and execute new product introductions into all distribution channels and across mediums with consistent messaging and creative architecture that is on brand and supports business financial goals o Cross functional team leadership with a team as large as 30 people depending on the scope of the product launcho Led the highest performing advertising campaign in Kohler Co. history across with the launch of new to the industry technology, Touchless Toilets for the residential homeowner.o Develop annual Marketing Communications Strategies, promotional calendar and tactical plano Direct creative team and external agency in execution of advertising and communications tacticso Manage KOHLER’s Mobile Marketing program that travels the country educating trade professionals and consumers on the superior performance of Kohler toilets.o Assist in defining market/consumer needs and relevant distribution channels for new product development

Kohler, Wisconsin, Us

o Champion overall channel and brand marketing for bathing and showering fixtures business and manage the marketing communications budgeto Lead and execute new product introductions into all distribution channels and across mediums with consistent messaging and creative architecture that is on brand and supports business financial goalso Develop annual Marketing Communications Strategies, promotional calendar and tactical plano Executed first consumer rebate for hydrotherapy baths at Kohler that delivered a 9.4% conversion rate and a 4.5% click-through-rateo Created and facilitated the first Hydrotherapy Immersion Training at Kohler for showroom consultants that received an overall rating of 4.7 out of a possible 5.0 amongst attendees

Kohler, Wisconsin, Us

o Lead a cross functional team to deliver marketing communications assets that are on brand, on budget, on scope and on time that support marketing business objectiveso Write creative briefs and project briefs for marketing approval and creative developmento Manage and prioritize up to 70 marketing and advertising projects at a timeo Communications leader on new product launch teamso Manage all aspects of national tradeshows

Kohler, Wisconsin, Us

o Manage the Kohler brand for the Kohler Engine Division and all product lineso Execute new product launches with all required marketing communications assets globallyo Manage and plan industry tradeshows and customer eventso Manage KohlerEngines.com website

Kohler, Wisconsin, Us

o Develop marketing launch plans, packaging requirements, and regulations to NPD teamo Analyze and track industry and economic trends o Write new product specifications, marketing brochures, and training material

Mba, Business

Bachelor Of Arts, Music