Digital Insight & Experience Analyst (Assistant Manager)
Greater Jakarta Area, Indonesia
Tracked digital experience competitive analysis and led various digitalisation projects in Manulife Indonesia such as insurance online purchase website, public website revamp, and online complaint handling guideline.Key Project Involvement:• Online Purchase - Prepared & led the discussion for business case preparation. Assured the pricing, process flow, regulatory & risk issue, and product chosen for online purchase can be implemented in Manulife Indonesia• Manulife Indonesia Public Website Revamp – Mapped and restructured claim & product information from business operation perspective into customer perspective as part of Public Website Revamp preparation. The process used “Design Thinking” methodology such as prototyping & testing• Customer Experience Lab (CX Lab) - Planned & organized the first customer experience lab for Manulife employee with a theme of claim process. The workshop activities include role playing to a specific customer persona, undergo the customer journey, capturing the pain point & aspiration throughout the journey • Revamp on Complaint Handling Guideline - Redesigned complaint management system including the escalation process, comprehensive complaint categorization, and complaint handling SLA