Develops digital media marketing and PR communications plans that deliver solid results: improved SEO, increased constituency engagement, and a broadened and deepened online footprint. Manages project budgets, trains clients and staff, provides analytics reports. Consults across project teams on creative digital media strategy and tactics.Key clients: Chiasma, Advaxis, Merck, Bristol Myers Squibb, Intercept Pharmaceuticals, GenSpera, American Board of Anesthesiologists, Lamaze International, The Melanoma Research Foundation, NIH’s National Center for Complementary and Integrative Health, American College of Foot and Ankle Surgeons, Global Bridges, Together for Safer Roads, Reagan Udall Foundation for the FDAHighlights:○ Earned JPA eight PR and marketing industry awards for digital and social media initiatives ○ Optimized www.melanoma.org (the website for the Melanoma Research Foundation (MRF), for search and user engagement; streamlined outbound and inbound communications, ultimately improving patient community engagement. More than doubled site traffic over a 1.5 year period, necessitating a full site overhaul to accommodate user needs○ Manages teams of developers, graphic designers and content managers to spec, plan, design and execute multi-component web and social strategies. ○ Develops and leads staff training sessions on topics such as Blogging and Thought Leadership; FDA Social Media Regulations; Managing Digital Media Projects○ Writes blog posts ○ Provides strategic counsel to clients and conducts trainings on web and social media technologies and communications best practices