- Ensured brand consistency across CEE region by implementing campaigns that balanced a unified brand concept with local market specificities, aligned with the overall "One Brand" strategy.- Led the design, execution, and analysis of both internal and external marketing campaigns, ensuring successful communication and engagement in each market.- Collaborated closely with local marketing agencies and leaders to ensure smooth and effective implementation of marketing strategies and activities.- Managed the project for the development and launch of the UNIQA Brandsite, including the creation of corporate design guidelines, and led a cross-functional project team to deliver on time and within scope.- Developed and delivered presentations for internal trainings and conferences, providing strategic insights into brand management and marketing.- Organized and facilitated internal workshops, and training programs, building strong international communities of brand managers, graphic designers, and social media managers.