Andrea Suppa Email & Phone Number

Munich, By, De

Neubiberg, München, De

Driven market penetration and revenue growth within the Automotive Semiconductors sector across EMEA. Specialized expertise in e-Mobility applications, including Traction Inverter, OBC/DCDC, and BMS, for Si, SiC, and GaN technologies.• Market Research: spearheaded comprehensive market research and analysis to identify trends, providing critical insights for go-to-market strategies and tactics.• Strategic Planning: utilized collected market, client, technology, and competitive insights to optimize application and product marketing strategies, influencing strategic product roadmaps for the next 5 years.• Go-to-Market Strategy: developed pioneering strategies and tactics for e-Mobility applications, covering multiple product lines, business segments, and divisions. Achieved accountability for converting new opportunities into successful business wins.• Led EMEA regional product management for AURIX microcontroller, focusing on new product launch (NPI) strategies for TC4x family.• Generated impactful business cases and implemented pricing strategies for major OEMs and Tier 1 Suppliers in EMEA.• Orchestrated volume allocation and pricing strategies for microcontrollers and HV gate drivers' business lines.• Cultivated new business opportunities while nurturing and strengthening existing client relationships.

London, Gb

• Direct and improve marketing strategy for the APAC region based on comprehensive research, analysis, and market data interpretation.• Leverage collected insights to conceptualize R&D strategies for each client and/or segment, accelerate R&D turnover to under one year, and define strategic product roadmap for the next 3-5 years.• Spearhead B2B marketing to increase awareness, market share, and client base.

London, Gb

• Direct B2B new business development and account management for OEMs, OESs, and Tier One suppliers in the automotive industry.• Negotiate contracts with high profit margins for custom turn-key engineering solutions for electrified powertrain applications (control systems, software, and electronics).• Influenced an increase of a client's initial budget by over 220% through focus on value engineering.• Optimize business unit strategy (product/service management, service models, operating strategy, market strategy, and project margins) to align with market condition.

London, Gb

• Oversaw R&D investment strategy and the APAC R&D projects portfolio (~10 projects).• Directed project management operations and met deadlines, budgets, and deliverables.• Maximized P&L performance for the department.

London, Gb

• Supervised over 25 multicultural direct reports spread across the region and oversaw systems engineering, functional safety, simulation, controls, and software. • Successfully executed over 30 projects in 4 years.• Improved department financial performance and generated new business.• Recruited over 25 new team members and expanded the hybrid control system team in China for over 400%.• Designed, developed and implemented xEV platform software (VICS) resulting in software development cost reduction by 60%, and software development times decrease by 50%.

London, Gb

• Completed 8+ projects (development of hybrid powertrains, systems, software, and validation based on V-Cycle development process).

London, Gb

• System engineering (design, simulation, analysis) and technical project management for hybrid systems and controls.• Software and hardware development, integration, vehicle testing, calibration, and validation.

Maranello, Mo, It

• Engine and hybrid control design, calibration, and validation.• Improvement of performance, drivability, torque and energy management, fuel and ignition controls, and turbo speed controls.

Maranello, Mo, It

• Leadership over all phases of LaFerrari powertrain development project and control over software, safety, NVH and emissions homologation, suppliers, and customer service.

Maranello, Mo, It

• Hybrid powertrain control system development for LaFerrari’s hybrid control unit (HCU), battery management system (BMS), inverter and motor control unit (MCU), engine management system (EMS), and DCT transmission control unit (TCU).

Cascina, Tuscany, It

• Conceptualized a master thesis ‘Design of a Battery Management System for Li-Ion batteries for traction of electric vehicles’ encompassing research of current state-of-the-art technologies, modelling in Matlab/Simulink, comparative analysis, evaluation, algorithm management (design, development, validation), estimation of battery state-of-charge (SOC), cells balancing and ageing reduction.

Global Executive Mba, Business Administration And Management, General

Master Of Engineering - Meng, Mechatronics, Robotics, And Automation Engineering

Bachelor Of Engineering - Be, Computer Engineering